Responsibilities

• Be the voice of all Specialty marketing line of business data, dashboards, models, and test results, understanding and translating the data in partnership with the Marketing Analytics team
• Turn data into clear channel, creative, and partner decisions to grow new business and drive efficiencies through smarter use of existing tools and performance visibility
• Derive insights from prospect funnel trends, customer behaviors and insights, and competitive performance to inform short- and long-term strategic recommendations
• Develop advertising strategies inclusive of Paid/Owned/Earned Media and Creative tailored to business objectives, customized to your audience, and cohesive with the overall master brand strategy
• Drive Line of Business and Reasons to Believe cohesion across all customer-facing touchpoints through collaboration with product, media, creative, CRM, and agent sales management teams
• Own and maintain the claims library, ensuring cohesion between master brand and Specialty narratives, and partnering with Creative in reviews so work answers the brief and product needs
• Ensure alignment in overall planning and successful execution by developing and maintaining relationships with partners across the business, within the Marketing department, and with agencies
• Serve as the primary strategic lead for agency partners across all activation channels, and partner with internal centers of excellence (media, events, social) to keep brand activation on-strategy and consistent regardless of the channel or team executing it
• Champion consumer and market research and own the learning agenda — leveraging customer, category, and cultural insights to guide ideation, identifying knowledge gaps to drive smarter brand and GTM decisions, and positioning the team as insight-led thinkers, not just executors
• Identify insight-driven territories and moments for media selection and creative development

Requirements

• Experience: 7+ years in brand marketing/management, including experience with a Fortune 500 company, with demonstrated success driving significant, profitable growth through consumer marketing programs
• Service company background: Background in a conversion-driven service business — financial services, insurance, SaaS, or banking — where the company's success depends on acquiring and retaining customers. Experience in CPG or physical product marketing is not a substitute for this context
• People leadership: Experience managing and developing direct reports, with a track record of delegating effectively and holding a high bar
• AI fluency: Comfortable using AI tools (e.g., Claude, Copilot) as part of a modern marketing workflow — for data analysis, briefing, and creative development
• Education: Bachelor's Degree; MBA preferred
• Location: Bethesda, MD or Manhattan, NY (Hybrid — 3 days/week in office, with flexibility)
• Reports To: Sr. Director, Product Marketing – Property & Specialty Lines

Preferred

• Experience marketing powersports, recreational vehicle, or specialty insurance categories
• Agency-side experience managing multi-channel campaigns
• Familiarity with consumer/market research methodologies and translating findings into brand strategy