Responsibilities

• Work with the Director, Acquisition Marketing in the development and execution of an annual organic social strategy that balances paid social efforts
• Collaborate with the Senior Associate, Social Media in the construction of an annual content calendar, and the creation and timely roll-out of assets
• In tandem with the Senior Associate, Social Media natively capture photo and video social content, and rehearsal and performance footage.
• Continue established social series while developing new ones to keep feeds current, increase the engagement of existing patrons/followers, and attract new patrons/followers
• Partner with the dancers, musicians and other creative areas of the institution in the development of content
• Monitor followers, and interact when appropriate or advised
• Follow the lead of the creative services team on all visual and design needs
• Maintain a relationship with the digital agency of record to keep abreast of changing digital behaviors and industry best practices
• Monitor trends and track KPIs
• Build and maintain subject matter knowledge in all facets of the organization, including company history, artists, and programming/repertory

Requirements

• Bachelor’s degree and a minimum of 5 years relevant brand/institutional social media experience
• Strong writing, copyediting, and proofreading skills with ability to compose in own voice, as well as that of brand
• A keen eye for design
• Command of social analytics
• Proven track record of successfully managing staff
• Proficient in MS Office
• Organized, detail oriented, and deadline driven
• Reliable self-starter with the ability to work both independently and cooperatively as part of a team
• Strong customer service skills in working with internal clients/stakeholders
• A demonstrated interest in the arts/culture a must, ballet a plus, NYCB a major plus

Preferred

• Experience covering live events
• InShot and Adobe Photoshop