Responsibilities

• Own day-to-day management of LA Tourism’s global social media platforms (6M + followers), including in-market content capture, editing (photo/video), posting, and community management. (20%)
• Co-develop program-level social strategies with the Creative Director and execute content creation hands-on using a stable of freelancers and influencers year-round (examples: Dine LA, Event Marketing, LA Pride, Mega Sports Events, etc.). Source, recruit, negotiate and draft scope of work for contracts with each individual influencer and freelancer for marketing programs. (20%)
• Produce and publish original content for all social channels, actively identifying real-time opportunities and driving traffic to the website to meet program and annual goals. (20%)
• Maintain a bi-weekly social media editorial calendar for all platforms; ensure cultural and current events sensitivity; manage community engagement daily. (15%)
• Partners with advertising agencies to align paid/organic content, optimize performance globally, and traffic assets as needed. (10%)
• Support broader brand campaign strategies with Creative Director by translating ideas into social-ready content and publishing plans; offering suggestions on how to make the content work well on each platform. (5%)
• Executes partner and ad sales deliverables as well as giveaways. Provides key performance metrics and insights for stakeholders as needed. (5%)
• Perform other duties as assigned. (5%)
• SOME OTHER THINGS YOU MAY DO
• - Attend events across Los Angeles (evenings/weekends as needed) to capture content for social media and web content campaigns, with a focus on Tourism Marketing District (TMD) hotels and more.

Requirements

• 4-5 years of hands-on social media/content experience for lifestyle, entertainment, sports, or consumer brands.
• High school diploma or equivalent.
• Must possess and maintain a current, valid driver’s license and be able to drive a vehicle for work-related travel as needed and as applicable to the position.
• Must be willing to partake in a comprehensive background check including a drug test in accordance with applicable laws.
• Has a proficient knowledge of the Los Angeles community, neighborhoods and events.
• Creative writing and photo editing skills, as well as an ability to communicate to multiple audiences in a variety of platforms.
• Strong knowledge of online trends and tactics, influencer communities, usability standards, familiarity with branding and latest digital technologies, tools and best practices.
• Comfortable working in the field (evenings/weekends as needed).
• Familiarity with social analytics and ability to translate performance into optimization.
• Experience collaborating with creative, media, and agency partners; low ego, team-first working style.

Preferred

• Bachelor’s degree preferred.
• Lifestyle, brand or entertainment marketing experience.

Benefits

• Hybrid work environment
• Remote Monday and Friday
• DTLA Office Tuesday through Thursday
• Company paid parking in DTLA
• Early Friday’s – our office closes every Friday at 2:30 pm
• Work remotely week of Thanksgiving
• Holiday Office Closure (December 24th – January 1st)
• 15 Paid Company Holidays
• Paid Vacation Time
• Paid Sick Time