Senior Manager, Social and Digital Media at Active Minds, Inc. | District of Columbia, USA | $77K/yr – $87K/yr

Active Minds, Inc.

Senior Manager, Social and Digital Media

District of Columbia, USA (Hybrid)

$77K/yr – $87K/yrSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Own and scale Active Minds’ digital media ecosystem through a cross-functional team to drive audience growth, engagement, and fundraising impact.

Lead digital strategy across social, email, blogs, and newsletters for a nonprofit.
Must-have: 6–8 years in digital media with 4+ years in people management.
Standout: Experience building nonprofit digital programs with cross-functional leadership.

Job Description

Responsibilities

Lead the vision, strategy, and evolution of Active Minds’ digital media ecosystem, including social platforms, email communications, blogs, and newsletters.
Ensure digital strategy aligns with organizational goals, program priorities, partnerships, and fundraising efforts.
Identify new opportunities for innovation, platform growth, and audience engagement.
Serve as the lead of the Digital Media & Communications Team, inclusive of one Manager (direct report), two Senior Associates, and two Associates.
Oversee and mentor the Manager, Digital Media & Communications.
Establish clear workflows, expectations, and performance goals for the digital team.
Serve as the strategic point of contact and collaborate closely with PR, Design, Development, Programs, Operations, and Executive Leadership to deliver cohesive campaigns.
Oversee content strategy to ensure consistency with brand voice, accessibility standards, and AP style.
Ensure Active Minds’ digital presence reflects an approachable, inclusive, credible, and youth-centered tone.
Oversee and ensure efficacy in content creation from various perspectives, roles, and voices representing different stakeholders and audiences, for overall communication efforts.

Requirements

6-8 years of experience in digital media, communications, or marketing, preferably in a nonprofit or mission-driven environment.
4+ years of people management experience.
Expertise in social media & communications strategy, content performance, and analytic reporting.
Excellent written and verbal communication skills.
Familiarity with online tools and platforms including Sprout Social, WordPress, and ClickUp (project management tool).
High digital literacy across platforms, tools, and analytics systems.

Benefits

Health, Vision and Dental Insurance
Paid Vacation and Sick Leave
Paid Holidays
Company Wide Mental Health Days
401(k) Matching
HSA and FSA Options
Life Insurance
Short Term Disability
Long Term Disability
Fully Paid Parental Leave

Active Minds, Inc.

3.9 Glassdoor

Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all.

Founded in 2003

Washington, District of Columbia, USA

312 employees (48 in marketing)

www.activeminds.org

58% recommend to a friend

72% CEO approval