Responsibilities

• Own and oversee all inbound and outbound communications across assigned brands, including organic social, influencer, community management, consumer care, and earned media.
• Develop and execute social and communications strategies that align to broader brand and business priorities.
• Drive start‑to‑finish accountability for communications initiatives—from strategy and briefing through execution, optimization, and performance reporting.
• Lead influencer strategy and activation, partnering with agencies and internal teams (without direct contract management).
• Oversee community management and consumer care standards, ensuring timely, on‑brand responses and clear reporting.
• Guide earned media and thought‑leadership efforts in partnership with PR and communications stakeholders.
• Manage agency and partner relationships, including briefing, feedback, performance oversight, and budget stewardship.
• Track performance across social, influencer, and earned media, using insights to optimize engagement and growth.
• Support brand act planning and execution, ensuring communications are fully integrated and activated with excellence.
• Manage and develop two direct reports, fostering a high‑performing, collaborative team.

Requirements

• Bachelor's Degree & minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG
• Experience working in a fast-moving, explosive-growth global brand
• Strong leadership skills and ability to take full ownership of program workstreams from start to finish
• Collaborative team player who works effectively across various business stakeholders