Responsibilities

• The Small Business Marketing Team is responsible for acquisition and customer engagement marketing for all Small Business Charge, Proprietary Lending and Co-Brand cards and Small Business Banking Products.
• The Senior Manager, Small Business Membership Marketing is a key leader responsible for shaping and executing a cohesive engagement strategy focused on engaging Card Members in Membership Value.
• Develop our next gen loyalty marketing strategy — synthesizing customer insights, evaluating external best practices, and creating influential messaging, creative, and content which drives long-term engagement.
• Responsible for the strategy and execution of core membership communications including eNewsletters, Value Summaries and the Benefits Dashboard.
• Combine strategic vision, data-driven decision-making, and creative excellence to enhance the end-to-end customer experience and accelerate the growth and retention of Small Business products.
• Ongoing test & learn that help customers take advantage of the right benefits (e.g. available credits, rewards, pay over time) at the most optimal time, and moments of new benefit or product launches.
• Collaborate with Product, Analytics, External Agencies, Operations, Technology, Legal, Compliance, Go to Market Strategy and lifecycle marketing partners to design the best customer experience.

Benefits

• Competitive base salaries
• Bonus incentives
• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities
• Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture