Senior Manager - Small Business Membership Marketing at American Express | New York City, NY | $104K/yr – $175K/yr

American Express

Senior Manager - Small Business Membership Marketing

New York City, NY (Hybrid)

$104K/yr – $175K/yrSenior Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end membership engagement for small business at Amex, combining loyalty strategy, messaging, and personalization to drive long-term product engagement and retention.

Own loyalty and value messaging across eNewsletters, Value Summaries, and Benefits Dashboard to lift adoption.
Coordinate with Product, Analytics, and agency partners to test, learn, and time benefits like credits and pay over time for impact.
Shape a next-gen loyalty framework using customer insights and external benchmarks to improve engagement for small business customers.

Job Description

The Senior Manager, Small Business Membership Marketing is a key leader responsible for shaping and executing a cohesive engagement strategy focused on engaging Card Members in Membership Value.
As the value propositions of our products have grown, we have an exciting opportunity to enhance marketing strategy and personalization that furthers engagement with benefits and features at the right moments.
At the center of Amex’s small business strategy, this marketing leader will develop our next gen loyalty marketing strategy — synthesizing customer insights, evaluating external best practices, and creating influential messaging, creative, and content which drives long-term engagement.
The Senior Manager will be responsible for the strategy and execution of core membership communications including eNewsletters, Value Summaries and the Benefits Dashboard.
This role will combine strategic vision, data-driven decision-making, and creative excellence to enhance the end-to-end customer experience and accelerate the growth and retention of Small Business products.
This includes ongoing test & learn that help customers take advantage of the right benefits (e.g. available credits, rewards, pay over time) at the most optimal time, and moments of new benefit or product launches.
This is a highly visible role that requires close collaboration with Product, Analytics, External Agencies, Operations, Technology, Legal, Compliance, Go to Market Strategy and lifecycle marketing partners to design the best customer experience.

7+ years of professional experience in marketing, preferably in digital, lifecycle, or loyalty marketing within a large or matrixed organization.
Previous, professional experience leading direct reports, coaching and developing talent on the job and on longer-term career outcomes
Strategic marketing leader with a track record of building and executing integrated campaigns that drive measurable customer and business impact.
Analytical thinker with experience interpreting data and using insights to shape strategy, optimize performance, and communicate results.
Strong stakeholder manager with the ability to influence cross-functional partners, prioritize competing initiatives, and deliver results in complex environments.
Customer-first mindset with a deep understanding of loyalty, engagement drivers, and premium product dynamics.
Exceptional communicator and storyteller, capable of inspiring confidence among senior leaders and aligning diverse teams around a shared vision.
Innovative and agile problem-solver who thrives in a fast-paced, evolving environment and continuously seeks opportunities to elevate strategy, content, and execution.
Proactive leader and team collaborator who demonstrates initiative, curiosity, and a passion for driving excellence in marketing performance and customer experience

Passion for the small business customer and their experience
Desire to have fun, inspire a positive team culture, and project a growth mindset to take advantage of a dynamic environment
Experience managing external agencies, vendors, budget and investment

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US

79K employees (3,751 in marketing)

www.americanexpress.com

81% recommend to a friend

88% CEO approval