Responsibilities

• Hands‑On Campaign Management & Execution
• Lead strategic optimization efforts, transitioning bidding strategies from cost-per-transaction models to sophisticated value-based bidding that optimizes for LTV and customer quality
• Maintain the technical foundation for SEM—including tracking, tagging, UTMs, offline conversion imports, API integrations, and QA—to ensure accurate, reliable data
• Perform rigorous marketing QA to ensure data flow and tracking accuracy across all platforms, proactively identifying and resolving discrepancies
• Operate with a bias for action, prioritizing speed and iteration to balance precision with momentum and unlock step‑change improvements in performance
• Build and run disciplined experimentation frameworks with structured test design and statistical rigor, including incrementality tests, bidding model evaluations, creative/ad‑copy tests, and measurement improvements
• Strategic Leadership & Cross‑Functional Partnership
• Partner with Growth leadership to set the strategic direction for paid search, then own execution by identifying growth opportunities, optimizing channel mix, and improving efficiency against CAC, ROAS, and LTV goals
• Position SEM as a full‑funnel channel, developing advanced intent frameworks that map queries to customer lifecycle stages and ensuring tight integration with landing page strategy, lifecycle marketing, and broader funnel initiatives
• Translate business objectives into channel strategies, forecasts, and clear insights that inform Growth leadership with hypothesis-driven, measurement-driven thinking

Requirements

• 5-7+ years of hands‑on paid search experience with demonstrated progression in scope and complexity
• Direct-to-consumer (D2C experience, particularly with subscription or repeat-purchase models required; familiarity with regulatory constraints and compliance considerations strongly preferred
• In‑house media buying experience required—must have owned budgets, strategy, and execution within a brand or company environment
• Proven track record managing $1M+ monthly paid search budgets with strong performance outcomes
• Expert-level proficiency in Google Ads and Bing Ads, including advanced features, automation tools, API integrations, and value-based bidding strategies
• Deep understanding of SEM measurement, attribution models, tracking infrastructure, incrementality testing methodologies, and lift study design
• Technical expertise in marketing analytics and tracking, including hands‑on experience with GA4, tag management, conversion APIs, and data layer implementation
• Strong analytical skills with ability to apply hypothesis-driven, measurement-driven thinking and structured experimentation to drive decisions
• Experience with BI tools (Looker, Tableau, or similar) and comfort translating technical requirements for data engineering teams
• Demonstrated ownership mentality with track record of proactively solving problems, performing marketing QA, and driving results

Preferred

• Mixed agency and in‑house experience—exposure to different operational models and strategic approaches
• Healthcare or digital health industry experience, including familiarity with regulatory constraints and compliance considerations
• Advanced experience with offline conversion tracking, CRM integrations, and multi-touch attribution
• Background in lifecycle marketing, landing page optimization, or full-funnel growth strategies
• Experience managing complex data pipelines and working closely with data engineering teams
• Deep understanding of privacy frameworks (iOS ATT, Google Privacy Sandbox) and their impact on search marketing

Benefits

• Competitive salary & equity package with mid‑stage equity
• Company paid Short and Long Term Disability, Life Insurance
• 401K
• Fully remote role; employees are provided with a monthly stipend to cover mobile and WiFi expenses
• Flexible time off policy