Responsibilities

• Lead execution and ongoing optimization of the retail media measurement strategy for Walgreens Advertising Group, ensuring frameworks evolve with the competitive landscape and support advertiser goals across all digital media channels, including onsite, offsite, and CRM.
• Own the end-to-end post-campaign insights process, overseeing the creation of standardized, client-ready reporting deliverables that clearly articulate campaign performance, key findings, and actionable recommendations against brand and agency partner goals.
• Develop and manage a robust first-party audience strategy that leverages Walgreens' unique shopper data to create differentiated, high-value audience segments that drive advertiser relevance and campaign effectiveness. Essentially, translate the measurement strategy into operational processes, tools, and reporting standards that enable efficient and repeatable execution across campaigns
• Manage day-to-day engagement with the third-party measurement partner, serving as the primary point of accountability for methodology alignment, contract deliverables, and ongoing performance against service level expectations.
• Support budget planning and management associated with the third-party measurement partner, ensuring financial accountability and alignment with organizational goals and objectives.
• Collaborate cross-functionally with Sales, Account Management, Customer Science, and Enterprise teams to ensure measurement and audience capabilities are integrated into the broader go-to-market strategy and client engagement process.
• Serve as an internal subject matter expert and consultant on retail media measurement best practices, educating internal stakeholders and external partners on methodology, data interpretation, and industry standards.
• Lead, mentor, and develop a team of direct reports, fostering a high-performance culture focused on analytical rigor, client impact, and professional growth.
• Provide recommendations that advance Walgreens Advertising Group's external presence and point of view on retail media measurement, audience strategy, representing the network at industry forums.
• Monitor the competitive landscape and emerging trends in retail media measurement, audience development, and advertising analytics to ensure Walgreens Advertising Group remains at the forefront of industry innovation.

Benefits

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