Responsibilities

• Develop and execute proactive and reactive PR strategies across the full Beast Industries consumer goods portfolio
• Monitor trends in food, retail, and consumer culture to identify timely opportunities for brand storytelling and media engagement
• Secure coverage across consumer media, food and lifestyle publications, podcasts, and digital platforms
• Build and maintain strong relationships with journalists, editors, content creators, and influencers in the consumer goods space
• Partner with the marketing team to ensure PR efforts align with and amplify broader campaign and social media activity
• Develop press materials including pitches, press releases, and messaging frameworks
• Direct and align our external agency partner on priorities and execution
• Report on media coverage and PR impact to the CCO and key business stakeholders regularly

Requirements

• 6-10 years of PR experience with a strong focus on consumer goods, food & beverage, or CPG brands
• Established relationships with consumer goods and food media journalists, editors, podcast hosts, and influencers
• Proven experience executing both proactive campaigns and rapid-response PR in a consumer brand context
• Ability to work independently, manage multiple priorities, and operate with a high degree of ownership
• Strong communication skills and a proactive approach to keeping stakeholders informed and aligned
• Experience in-house at a consumer goods or food & beverage company, or at a PR agency specializing in CPG, is a strong plus
• Familiarity with the creator economy and how traditional PR intersects with influencer and digital content strategies is a plus

Preferred

• Familiarity with the creator economy and how traditional PR intersects with influencer and digital content strategies is a plus
• Experience in-house at a consumer goods or food & beverage company, or at a PR agency specializing in CPG, is a strong plus

Benefits

• The Perks, Why Work On the MrBeast Team
• We are redefining what entertainment and storytelling look like at global scale. Every piece of content we publish reaches millions and influences culture in real time. This is your opportunity to lead the team that decides how those moments come to life across every screen.