Responsibilities

• Partner with clients to deliver programmatic lead generation media strategies and tactical recommendations for lead generation and consideration objectives
• Project estimated campaign performance results based on client budgets, past performance, and benchmark costs and rates
• Request data from vendors to help with the programmatic planning and execution process
• Build campaigns based on client approved plan in DSP (DV360) and Google Ads (YouTube, Demand Gen, and Display)
• Execute day-to-day trading, including campaign bid management and daily optimizations across various paid media tactics, including display, video, digital audio, and native
• Steward clients’ budgets through meticulous management of daily or lifetime spending and monthly pacing
• Implement and monitor direct, programmatic guaranteed, and private marketplace deals with select media partners
• Guide tracking and floodlight tag setup alongside the Data, Analytics & Insights team
• Identify third-party data segments at efficient CPMs for audience targeting
• Follow department media buying processes to ensure campaigns run accurately

Requirements

• 5+ years of programmatic buying experience
• Recent hands-on knowledge of Display & Video 360, Campaign Manager 360, and Google Ads platforms (specifically YouTube, Demand Gen, and Display campaigns)
• Experience managing monthly DSP budgets exceeding $1 million
• Thrives on testing, building, and improving programmatic media campaign performance
• Excellent internal and external communication and presentation skills
• Ability to provide clear executional direction to other team members
• Meticulous attention to detail and data analysis to ensure campaigns run accurately and uncover insights that lead to recommendations
• Strong organizational skills and the ability to prioritize time and workload
• Responsive to constructive feedback to foster personal and professional growth
• Team player who is willing to help others whenever needed

Preferred

• Experience working with a subscription-based company
• Knowledge of other DSPs, such as The Trade Desk, Amazon, Yahoo, etc.
• Experience managing and training junior team members
• Additional professional certifications, such as Google Analytics

Benefits

• National Anthem Blue Cross medical plans; EPO, PPO, and HDHP options available
• Flexible paid time off; 16 weeks maternity and 6 weeks paternity leave
• Health Savings Accounts with employer contribution, Flexible Spending Accounts, Dependent Care FSA
• Vision and dental coverage
• Employer-paid short-term disability and life and AD&D insurance
• Employer-paid premium subscription to the Calm app
• Voluntary pet insurance for your furry family members
• Voluntary accident, hospital indemnity, critical illness, and supplemental life insurance
• New hire technology stipend to set up a home office
• Employer-sponsored 401(k) and Roth retirement plans