Responsibilities

• Support end-to-end GTM planning and execution for new product launches, feature releases, and market expansions across the debit and prepaid card portfolio
• Define launch objectives, success metrics, segmentation strategy, channel mix, and phased rollout plans in partnership with Product and Marketing leadership
• Run structured A/B and multivariate tests on messaging, offer structures, and creative to improve performance over time
• Use data to make ongoing recommendations on positioning adjustments, channel investment, and product feature prioritization
• Maintain a deep understanding of the competitive landscape across prepaid, neobank, and challenger bank segments
• Conduct ongoing customer and competitive research to ensure positioning remains sharp and relevant in a fast-moving market
• Build the business case for new product marketing investments, including budget requirements, projected customer impact, and expected contribution to LTV and revenue
• Analyze pricing elasticity, competitive benchmarks, and customer willingness-to-pay to recommend monetization approaches that balance growth and profitability
• Develop pricing narratives for external communications, ensuring fee transparency aligns with brand values and regulatory requirements
• Work closely with the Partnerships team to develop co-marketing frameworks, joint value propositions, identify opportunities to leverage partner ecosystems (retail, employer, government, affinity) to extend product reach and drive incremental acquisition

Requirements

• 5-7 years of product marketing experience, with at least 3 years in fintech, financial services, payments, or a closely adjacent industry
• Meticulous attention to detail with a personally held standard for quality that consistently exceeds what's asked. You catch what others miss and can't ship something you're not proud of
• Proven track record of supporting end-to-end GTM launches, driving adoption for financial products and hitting goals in a test-and-learn environment
• Experience with segmentation, messaging, and positioning for financial products, ideally including underserved or underbanked populations, to drive conversion across various channels including email, checkout, and landing pages
• Comfortable working at the intersection of data and creativity equally at home in a spreadsheet and a creative brief
• Strong cross-functional leadership skills with experience working with product, operations, engineering, bank partners, and legal in a highly regulated and matrixed environment
• Proficiency with marketing analytics tools and the ability to draw actionable insights from data

Preferred

• Experience in debit, prepaid, or reloadable card products (network-branded: Visa, Mastercard)
• Prior exposure to consumer lending, credit builder, or earned wage access products either as a product marketer or in a closely adjacent strategy/product role
• Familiarity with B2B2C distribution models, including employer, government, and retail partnerships
• Background working in a regulated financial services environment with working knowledge of relevant consumer protection regulations (CFPB, TILA, FCRA, ECOA)
• 5+ years relevant experience and a bachelor’s degree OR any equivalent combination of education and experience

Benefits

• What We Offer
• Competitive base salary + annual performance bonus
• Equity participation
• Comprehensive health, dental, and vision benefits
• 401(k) with company match
• Flexible/hybrid work environment
• Professional development budget
• Mission-driven culture focused on financial inclusion and expanding access to financial tools for all Americans