Responsibilities

• Lead strategic positioning, go-to-market strategy, and revenue-driving initiatives for our professional learning portfolio.
• Increase awareness, attach-rate, expansion, and utilization of our services, while accelerating adoption of new virtual professional learning solutions.
• Shape how we articulate the value of high-quality implementation support and ensure our services are positioned as essential to driving educator effectiveness and student growth.
• Partner closely with Professional Learning, Product, Sales, Partner Success, Revenue Operations, and Growth Marketing to align strategy and execution.
• Think strategically, act with urgency, and influence across functions to drive measurable revenue and impact outcomes.
• Develop market-informed growth strategy for Professional Learning & Services; build deep expertise in the K–12 professional learning landscape; synthesize market research and insights to identify growth opportunities; define data-informed strategies to increase attach, grow revenue, and strengthen renewals.
• Lead differentiated positioning and messaging across the portfolio; develop clear, compelling positioning; establish differentiated positioning for new offerings including virtual models; create messaging frameworks and value narratives.
• Shape revenue-driving campaign strategy and sales enablement; partner with Growth Marketing to define campaign strategy; equip Sales with high-impact enablement tools; measure performance using metrics such as pipeline contribution, attach rate, conversion, and revenue impact; align cross-functionally.
• Drive cross-functional clarity and alignment; serve as a strategic connector across Product, Professional Learning, Sales, Partner Success, and Marketing; drive clarity in priorities and sequencing; model strategic thinking, curiosity, and analytical rigor.
• Act as a strategic connector across Product, Professional Learning, Sales, Partner Success, and Marketing to ensure cohesive messaging and execution.
• Ensure campaign and enablement efforts align to growth priorities.
• Measure performance and refine strategy using key metrics.
• Execute strategies in fast-paced environments and translate strategy into clear, actionable plans.
• Exhibit exceptional communication in written, presentation, and messaging skills.
• Navigate ambiguity with ownership and accountability.