Responsibilities

• Own the earned media strategy for Prose, driving consistent, high-quality coverage across beauty, wellness, lifestyle, and business press
• Manage the day-to-day relationship with PR agency, including strategy alignment, execution, performance management, and budget oversight
• Support media relations in partnership with the agency where needed, e.g. trade outreach, etc.
• Develop and maintain relationships with key journalists, editors, and media contacts across target verticals
• Oversee spokesperson preparation, including talking points, interview prep, and executive visibility programming
• Oversee thought leadership strategy for Prose leadership across earned channels
• Oversee the awards and industry recognition calendar, identifying and submitting for relevant opportunities
• Lead internal crisis communications: serve as the first point of contact for reputation issues, develop reactive statements and holding positions, and coordinate cross-functional response across PR, Social, Community, CX and Legal
• Monitor the media and cultural landscape for emerging risks, opportunities, and brand-relevant moments
• Own Prose’s influencer strategy, with a focus on performance and organic micro and mid-tier creators whose audiences and values authentically align with the brand

Requirements

• 10–12 years of experience across PR, communications, influencer, or a closely related field, with demonstrated growth in scope and seniority
• Experience in beauty, wellness, personal care, or a premium DTC/subscription brand strongly preferred
• Proven track record managing PR agencies and driving earned media results across a full editorial calendar
• Strong media relationships and direct experience in media relations, spokesperson management, and thought leadership programming
• Crisis communications experience: able to assess, escalate, and manage reputation issues with composure and speed
• Hands-on influencer management experience, including creator identification, briefing, and performance evaluation using tools such as CreatorIQ
• Familiarity with SEO fundamentals and a working understanding of LLM/AI search visibility and generative engine optimization (GEO)
• Experience managing agency partners across multiple disciplines simultaneously, including scoping, performance management, and budget oversight
• People management experience with a demonstrated ability to develop and support direct reports
• Data-informed approach to communications measurement, with experience defining and reporting on KPIs across earned, influencer, and content channels
• Fluency with AI tools (Claude, ChatGPT, Gemini) as part of everyday workflows for research, ideation, and content development
• Passion for hair, beauty, or wellness and a genuine enthusiasm for building authentic brand presence

Preferred

• Curiosity about how content and AI search are reshaping brand visibility

Benefits

• A competitive and flexible PTO policy
• Competitive compensation package
• Company sponsored health care plan (medical, dental and vision plans)
• 401k + matching
• FSA and commuter benefits
• Snacks and vending machine available on site