Responsibilities

• Lead full-funnel paid media strategy and execution across channels including Google, Meta, LinkedIn, Microsoft, and content syndication, with device lead generation as the primary objective.
• Develop and execute SEO, AEO, and GEO strategies that increase brand visibility across traditional and AI-driven search and generate qualified organic traffic.
• Manage digital agency partners across paid media and organic search, including strategy, budget pacing, performance, quality, and KPI accountability.
• Collaborate with Digital Experience, Brand, Creative, and Influencer Marketing to develop conversion-focused landing pages, content, and creative across provider and consumer audiences.
• Partner with Sales Operations and Analytics to optimize lead scoring, lead mapping, attribution, tracking, and reporting across the marketing and CRM technology stack.
• Establish channel benchmarks and analyze campaign, search, pipeline, and full-funnel performance to identify opportunities and deliver actionable recommendations.
• Build and manage a continuous testing and optimization roadmap across creative, content, landing pages, and lead forms, incorporating learnings into future strategies.
• Develop digital strategies that strengthen consumer awareness and engagement while connecting consumer activity to provider demand, pipeline, and account growth.
• Perform other duties as assigned.

Requirements

• 7+ years of experience in digital or performance marketing with demonstrated experience driving B2B or B2B2C growth.
• Proven experience managing paid media strategy, campaigns, budgets, and agency partners across major digital advertising platforms.
• Experience with SEO and emerging AI-driven search strategies, including AEO and/or GEO.
• Experience with lead generation, lead scoring, attribution, and marketing/CRM technology.
• Experience using digital analytics and measurement tools such as GA4, Google Tag Manager, and business intelligence platforms.
• Experience developing and evaluating structured A/B or multivariate tests across digital campaigns, creative, landing pages, or lead forms.
• Strong analytical, project management, and cross-functional communication skills with the ability to manage multiple priorities in a fast-paced environment.

Preferred

• Bachelor's degree in Business Administration, Marketing, or a related field.
• Experience driving pipeline within a complex B2B sales environment, such as capital equipment, medical devices, SaaS, aesthetics, or a related industry.
• Experience with HubSpot, Salesforce CRM, Power BI, or similar marketing, CRM, and reporting platforms.
• Experience managing performance marketing across multiple brands, verticals, or audience segments.

Benefits

• PERKS! Benefits include: Medical insurance, dental insurance, vision insurance, FSAs, HSAs, accident insurance, pet insurance, company-paid life and AD&D insurance, company-paid long-term and short-term disability insurance, 401(k) with employer match, paid time off (PTO), and paid holidays.