Director, Performance Marketing - Unannounced ARPG Mobile Game
Scopely
USA (Remote)
$160K/yr - $230K/yrIn-houseFull-timeDirector/executive8+ years exp.
2 days ago
Senior Manager, Performance Marketing - North America
Ontario, CA (Remote)
Salary Not AvailableSenior Level6+ years expFull time
Posted 2 months ago
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Job Summary
Own NA performance marketing end-to-end, translating global priorities into measurable multi-channel campaigns that convert investments into pipeline and revenue.
- Own regional media strategy and a unified operating model with rigorous attribution.
- Collaborate with Sales, SDR, SEO, web, and product marketing to improve lead quality and conversion.
- Lead ABM programs leveraging intent data and CRM audiences to personalize activation.
Job Description
- Define and lead the North America performance marketing strategy across Paid Search (Google Ads, Microsoft Ads), Paid Social (LinkedIn, Meta), and Demand Generation (YouTube, Display, Programmatic).
- Translate global and regional GTM priorities into scalable, measurable campaign plans.
- Manage and optimize multi-million-dollar media budgets.
- Own performance metrics tied to business outcomes: pipeline generation, cost per opportunity, and conversion rates across funnel stages.
- Shift focus from lead volume to qualified pipeline and revenue contribution.
- Partner with Sales and SDR teams to improve lead quality, follow-up, and conversion.
- Lead the development and execution of account-based marketing (ABM) programs.
- Align account selection, messaging, and activation with Sales and Field Marketing.
- Leverage intent data (e.g., ZoomInfo), CRM audiences, and first-party data for targeting and personalization.
- Lead and develop a team of performance marketers across North America.
- 6+ years of experience in performance marketing, digital demand generation, or growth marketing.
- Strong expertise in paid media (Google Ads, LinkedIn, Meta).
- Experience managing multi-channel campaigns and significant media budgets.
- Proven ability to drive pipeline and revenue impact, not just leads.
- Experience with ABM strategies and intent-based marketing.
- Familiarity with marketing and CRM platforms (HubSpot, Salesforce, GA4).
- Experience working in B2B or enterprise environments.
- Strong leadership and stakeholder management skills.
Motorola Solutions
About Motorola Solutions | Solving for safer Safety and security are at the heart of everything we do at Motorola Solutions. We build and connect technologies to help protect people, property and places. Our solutions foster the collaboration that’s critical for safer communities, safer schools, safer hospitals, safer businesses, and ultimately, safer nations. Learn more about our commitment to innovating for a safer future for us all at www.motorolasolutions.com.
Traffic Signals
Monthly Visitors
1.2M
Monthly Google Ads Budget
$41.4K
Traffic Source Mix
Search
37.3%
Direct
48.3%
Referral
12.3%
Social
1.1%
Paid
1%
Headcount Trend
Current headcount: ~26.8K
Marketing Team
Marketing Team Size
740 (3% of company)
Median Career Experience
12 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
5
Funding
Total Funding
$1B
Last Raise
Post IPO Equity, 3 years ago
