Responsibilities

• Acquisition Strategy
• Funnel Performance & Lead Quality
• Nurture & Reengagement Programs
• Partner Intelligence & Insights
• Partner Positioning & Content Strategy

Requirements

• 8+ years of B2B demand generation or partner/channel acquisition marketing experience, with meaningful time owning a program end-to-end
• Demonstrated ability to build and run multi-channel acquisition strategies — and to direct internal teams and external resources to execute them
• Strong command of funnel metrics: CPL, CPA, application-to-qualified-partner conversion rate, and cost efficiency by channel
• Track record of aligning marketing output to GTM targets — not just generating volume
• A natural collaborator and cross-functional operator — you know how to align functional teams (ie, Paid Media, Content, MarOps, and PR/Comms) around a shared acquisition goal, and you hold the outcome even when the execution runs through other teams
• Fluency with AI tools (Claude, Gemini, ChatGPT, or similar) as a core part of your daily workflow — for research, content, analysis, and experimentation This is a baseline expectation for the entire marketing team
• Clear, direct communicator with the ability to present performance data and strategic recommendations to senior stakeholders

Preferred

• Experience marketing to small and mid-size manufacturers, skilled trades, or supply-chain-adjacent audiences
• Familiarity with two-sided marketplace models and the supply-demand balance challenge
• Experience with intent data or ABM platforms (6Sense, Demandbase, or similar)
• Comfort operating in a high-growth environment where programs are built before all the processes exist

Benefits

• We also offer a competitive benefits package, including 401(k) match, medical, dental and vision insurance; life and disability insurance; generous paid time off including vacation, sick leave, floating and fixed holidays, maternity and bonding leave; EAP, other wellbeing resources; and much more.