Responsibilities

• Manage all aspects of paid social campaigns for select clients
• Analyze and optimize campaign performance on a daily, weekly and monthly basis; develop insights to inform future strategy
• Manage creative team members to maximize the impact of ads and landing pages that we develop for our clients.
• Partner with other Lantern subject matter experts to develop and execute full-funnel acquisition marketing strategies for our clients, across channels like tiktok, influencer, direct mail, SEO and affiliate, and through lifecycle (email / sms) and conversion rate optimization (CRO) initiatives.
• Own paid social results and marketing budgets
• Support the development team to guide and QA site / app tracking
• Combine hands-on-keyboard work with management, depending on scope of project

Requirements

• 3-6 years of experience in paid social marketing
• Experience experience working with startups preferred preferred
• Expertise directly managing paid social channels is required
• Experience in DTC businesses required; health and wellness experience strongly preferred
• Strong analytical capability with experience in a variety of website analytics tools
• Strong project management, attention to detail, and a no-task-too-small mentality