Senior Manager, Paid Social at Crate and Barrel | Northbrook, IL | $102K/yr – $135K/yr

Crate and Barrel

Senior Manager, Paid Social

Northbrook, IL (Hybrid)

$102K/yr – $135K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive a full-funnel Paid Social program for a retail/ecommerce brand, owning strategy, testing, and cross-functional collaboration.

Own end-to-end Paid Social strategy across Meta, TikTok, and Pinterest.
Must-have: 8+ years in Paid Social, with 3+ in retail/ecommerce.
Standout: Leads cross-functional collaboration with Analytics, Creative, Brand, Email, and CRM to drive incremental results.

Job Description

Responsibilities

Lead Paid Social strategy across all major publishers (Meta, Pinterest, TikTok) including campaign planning, segmentation, algorithmic bidding, creative and test ideation
Oversee programs day to day including mix, targeting, creative and a rigorous testing roadmap to ensure spend aligns with business goals
Utilize advanced algorithms, automation and innovative tech integration to drive measurable omni impact and efficiencies in the platforms
Partner with Analytics leads to action off of MMM (Marketing Mix Modeling) and customer insights, driving the program toward incremental results
Partner with in house Creative on ad development and testing
Collaborate with internal teams including Brand, Performance and Email Marketing, eCommerce, SEO/GEO, CRM, Analytics to drive total business outcomes
Serve as the organization’s Social expert, educating stakeholders on channel opportunities while managing key vendor and agency relationships
Own internal clarity and progress towards evolution to a best in class Paid Social program, stay on top of emerging trends in tools, tech and process
Lead and manage Social team within Performance Marketing, develop direct reports focusing on data driven, collaborative & customer-focused skillsets

Requirements

8 years experience in Paid Social with 3 years in a Retail/eCommerce environment
Bachelor’s degree in marketing, advertising, economics, statistics or analytics focus preferred or equivalent work experience
Deep expertise in Meta, TikTok and Pinterest full funnel advertising, including advanced algorithmic bidding to omni and high value outcomes
Advanced proficiency in Excel required
Agency or Brand experience managing enterprise level Paid Social budgets, omni specialty retail preferred
Retail experience preferred
Experience in Catalog management and feed optimization to drive personalization and discovery
Experience with Adobe Analytics or specialized social optimization tools is a bonus

Preferred

Adobe Analytics or specialized social optimization tools is a bonus

Crate and Barrel

3.2 Glassdoor

At Crate & Barrel, we help people build a home with purpose. Founded in 1962, Crate & Barrel Holdings (CBH) is an industry-leading home furnishings specialty retailer, including the brands Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel retail and direct marketing, we believe in the experience of physical stores and embracing the customer experience by offering inspired living across all of our platforms. From curated product sourcing and production to custom delivery and set-up in more than 90 countries, our 7,500 talented associates form the dynamic teams that keep our company running and growing.Today, Crate & Barrel Holdings is owned by the Otto Group, a Hamburg, Germany based global family of retailers and retail-related service providers focused on digital innovation, technology, sustainability and corporate responsibility. We operate more than 100 stores throughout the U.S. and Canada, and hold international franchise locations in nine countries, including six franchise eCommerce platforms.To learn more about Crate and Barrel, visit www.crateandbarrel.com.To become a part of our family of brands, visit our careers site at www.jobs.crateandbarrel.com and www.jobs.cb2.com

Founded in 1962

Northbrook, Illinois, USA

6.3K employees (1,423 in marketing)

www.crateandbarrel.com

47% recommend to a friend

40% CEO approval