Responsibilities

• Own day-to-day planning, buying, pacing, optimization, and reporting of paid social campaigns for Fanatics Casino.
• Develop paid social media plans that align with casino goals, state priorities, game launches, promotional calendars, partnerships, and customer lifecycle initiatives.
• Manage budgets, bids, audiences, creative rotations, placements, and campaign structures across Meta, TikTok, Snap, X, Reddit, and emerging social platforms.
• Optimize campaigns against OC-specific goals including new depositor growth, redeposit behavior, active customer growth, revenue, CAC, CPA, payback, and lifetime value.
• Partner with Creative, Brand, Casino Marketing, and Product teams to develop briefs, refresh pipelines, test plans, and performance feedback loops for casino social creative.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, creative learnings, and executive-ready readouts.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across creative concepts, hooks, audiences, bidding, app events, landing pages, placements, game themes, promotion messaging, and platform betas.
• Maintain rigorous QA across creative assets, ad copy, offer messaging, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Social Media Associate Buyer on campaign trafficking, reporting, pacing, QA, and optimization tasks.