Own paid social strategy and execution across Fanatics Casino to drive new depositor growth, redeposit behavior, and long-term value while optimizing budget efficiency.

• Paid social planning, buying, pacing, optimization, and reporting across Meta, TikTok, Snap, X, Reddit, and emerging networks.
• Cross-functional collaboration with Creative, Brand, Casino Marketing, and Product to shape briefs, test plans, and performance feedback loops.
• Weekly and monthly performance insights translated into budget recommendations, creative learnings, and executive-ready readouts.
• Agency and platform partner management to ensure accurate builds, timely optimizations, and clear accountability.
• Lead testing across creative concepts, hooks, audiences, placements, and platform betas.
• Maintain QA across assets, copy, offers, tracking, destination URLs, eligibility, and compliance approvals.
• Mentor the Social Media Associate Buyer on trafficking, pacing, QA, and optimization tasks.
• Monitor competitor activity, creative trends, product seasonality, platform trends, and audience behavior to identify growth opportunities.
• Support budget forecasting, channel planning, and monthly business reviews for the OC paid social portfolio.
• Coordinate performance reviews and align with OC initiatives to maximize impact.