Own paid social strategy and long-term roadmap across campaigns and product divisions, with accountability for budget, testing, and audience strategy to hit revenue and profitability targets.

• Lead the overall strategy, performance, and profitable growth of paid advertising efforts across multiple campaigns and product divisions on Meta platforms.
• Own performance against key business metrics including revenue, contribution margin, profitability, customer acquisition efficiency, ROAS, ROI, and long-term growth objectives.
• Develop and maintain the long-term strategic roadmap for the Paid Social channel, including investment strategies, growth initiatives, capability development, and performance improvement opportunities.
• Exercise independent judgment and decision-making authority regarding campaign strategy, budget allocation, optimization approaches, testing priorities, audience strategies, and resource deployment.
• Manage significant annual and quarterly advertising investments, including budget forecasting, allocation decisions, pacing oversight, and performance accountability.
• Establish testing roadmaps focused on creative strategy, campaign structures, audience development, platform innovations, and optimization methodologies.
• Identify, evaluate, and recommend new growth opportunities, platform capabilities, technologies, and investment strategies that support enterprise objectives.
• Ensure campaigns align with both short-term business priorities and long-term growth strategies while maintaining acceptable profitability targets.
• Serve as the senior functional leader responsible for balancing divisional priorities while maximizing overall Paid Social business performance.
• Lead, coach, mentor, and develop a team of Paid Social Marketing professionals, fostering a collaborative, accountable, and high-performance culture.