Responsibilities

• Work with account teams and clients to understand and document business, technical and reporting requirements, and to develop solutions to ensure success
• Identify opportunities, set goals, develop strategic plans, and outline tactical approach to executing plans
• Help enterprise clients expand their knowledge and use of search engine marketing and drive internal client adoption
• Work with the analytics team to develop and evolve measurement frameworks for campaigns, measure performance, and make recommendations for optimization
• Develop case studies based on past work for new business initiatives and to validate client relationships
• Coordinate internal team and agency initiatives working cross-channel to achieve team goals
• Document client history, processes, contact information, major initiatives, past recommendations and projects, and site changes
• Effective and persuasive presentations (verbal and written) for teams and clients
• Oversee trafficking, ensure all required tags are implemented, and structure campaign for desired analytics outcome
• Stay current on the constantly changing search and technology industry

Requirements

• 3+ years experience in paid search activation, agency setting highly preferred
• Demonstrated experience with paid search including Google Ads and Microsoft Advertising
• Understanding of the digital advertising industry, with knowledge of cross channel performance media tactics
• Proficient using their party ad serving tools, media research tools, and analysis tools

Benefits

• We offer a competitive benefits package, click WPP Benefits for more details.