Responsibilities

• Strategic Partnership & Media Development
• Identify and cultivate relationships with high-value paid media partners across Paid Social (e.g., Meta, TikTok), Expert Authority Media (e.g., Reddit, Quora, YouTube), Retail Media Networks, and AI-driven advertising platforms (e.g., ChatGPT, Perplexity).
• Explore and evaluate emerging media and partner categories, including AI-powered commerce, GEO/AEO partner targets, and new paid formats, for client fit and innovation potential.
• Translate client objectives into integrated paid media strategies and partnership plans that align with their performance goals and drive incremental revenue.
• Collaborate with the VP of Influencer and Director of Partnership Development to evolve PartnerCentric’s paid media and partnership roadmap in line with market trends and client needs.
• Relationship Management & Growth
• Own and manage a portfolio of strategic media and platform relationships; serve as the key point of contact for performance growth, co-marketing, and innovation discussions for select high-priority accounts.
• Negotiate commercial agreements, media investment terms, and revenue share models with partners in alignment with client and agency objectives.
• Act as an advocate for partners internally, ensuring their capabilities and value propositions are understood and leveraged across client teams.
• Continuously test, measure, and refine paid media tactics to improve efficiency, scale, and incrementality, setting best practices the broader media team can follow.

Requirements

• 5–8 years of experience in paid media, partnerships, influencer, or performance marketing, including a minimum of 3 years working directly in digital media planning, buying, or partner development.
• Strong understanding of the digital media ecosystem, including Paid Social, content and creator-driven media, Expert Authority platforms, retail media, and emerging AI-led advertising environments.
• Demonstrated experience operating as a player/coach: leading or managing others while owning strategy and execution for key accounts.
• Highly curious, forward-thinking, and motivated to shape the future of performance and partnership-driven media.
• Proven ability to manage media and platform relationships, negotiate agreements, and drive measurable results.
• Experience managing or mentoring team members, including involvement in hiring, training, or process development.
• Excellent communication, presentation, and collaboration skills; comfortable representing PartnerCentric to senior-level stakeholders.
• The remaining qualifications about affiliate/partnership platforms with a plus are moved to nice_to_have.

Preferred

• Familiarity with Retail Media Networks (e.g., Criteo, Koddi, CitrusAds), Programmatic Platforms (e.g., TradeDesk, DV360), Expert Authority Media (e.g., Reddit, Quora, YouTube), and AI-led partner strategies to create visibility and ranking in Answer Engines is a plus.
• Experience with affiliate or partnership platforms such as Impact, CJ, Partnerize, or Rakuten is a plus, especially where they intersect with paid media partnerships.