Drive and own Constant Contact's organic social strategy across platforms with AI-driven content and platform-specific approaches.

• Own the organic social strategy across LinkedIn, Reddit, Instagram, YouTube, and emerging platforms with distinct channel plans.
• Lead LinkedIn strategy as the highest-priority brand equity channel for executive thought leadership and amplification.
• Own Reddit strategy end-to-end: community monitoring, AMAs, engagement that earns trust.
• Build and manage an Instagram presence tuned for brand awareness and cross-channel voice consistency.
• Develop and execute content designed to appear in AI-generated answers and search results.
• Structure social content to be crawlable, citable, and quotable by large language models.
• Partner with SEO, content, and PR to compete in AI-generated SERPs.
• Stay ahead of AEO landscape changes and brief leadership on pivots.
• Own YouTube as a strategic channel with content architecture for SMB how-tos, thought leadership, and storytelling.
• Understand and exploit YouTube’s AEO/GEO advantages and optimize uploads for AI indexability.

• 5-8+ years of organic social experience with demonstrable results in B2B, B2C, SMB, or martech.
• 2-4+ years of people management experience and team development.
• Deep fluency with AI tools (ChatGPT, Claude, Perplexity, Jasper) as a working practice.
• Genuine understanding of AEO/GEO principles and impact on AI-driven answers.
• Proven LinkedIn expertise with executive presence or engagement programs.
• Reddit literacy and authenticity as a core strategy.
• Comfort operating with speed and ambiguity in a fast-moving space.
• Experience with Sprout Social, Meltwater, or comparable social listening/publishing.
• Background in SMB marketing, email marketing, or martech categories.
• YouTube content strategy experience, including channel architecture and video SEO.

• Strong differentiators include experience with Sprout Social or Meltwater and active customer communities as amplifiers.
• Familiarity with SMB marketing, email marketing, or martech domains.
• YouTube strategy expertise and understanding of AI-assisted search surfaces.
• Experience activating customer communities as social amplifiers and influencer programs.

• A generous PTO and benefits package that supports health and family.
• Compensation includes health and welfare benefits and paid leave.