Responsibilities

• Drive revenue growth through referral programs, community-led initiatives, and app store optimization to accelerate organic acquisition and engagement.
• Develop and execute multi-channel growth marketing strategies to drive app installs, user engagement, and deposit conversion (ITD%).
• Analyze user behavior, app ratings, and sentiment trends to identify opportunities for improving the customer journey and maximizing lifetime value.
• Collaborate cross-functionally with Product, Player Advocacy, Analytics, and Creative teams to optimize onboarding, app store performance, and retention campaigns.
• Design and implement experimentation frameworks to continuously improve conversion rates, app ratings, and review sentiment.
• Lead hiring, onboarding, and development of a high-performing growth marketing team, ensuring alignment with KPIs and strategic objectives.

Requirements

• 7+ years of experience in digital or mobile growth marketing, preferably in real-money gaming, fintech, or consumer apps.
• Proven track record of driving conversion, retention, and app rating improvements through strategic campaigns and experimentation.
• Hands-on experience with acquisition channels, app analytics tools, A/B testing platforms, and marketing automation systems.
• Experience building, leading, and scaling high-performing marketing teams, including recruitment, coaching, and career development.

Preferred

• Proven leadership and people management skills, including mentoring, developing talent, and fostering a high-performance team culture.
• Strong cross-functional collaboration and project management skills in a fast-paced, high-growth environment.

Benefits

• Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world.
• Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.
• Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.
• Time off: We offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.
• Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free breakfast and catered lunches, snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events and many more.
• Recognized Success: Skillz has earned recognition as one of Fast Company’s Most Innovative Companies, CNBC 's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.
• Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth.