Senior Manager, Omnichannel Marketing & Strategic Partnership at Abbott | Columbus, OH | $129K/yr – $259K/yr

Abbott

Senior Manager, Omnichannel Marketing & Strategic Partnership

Columbus, OH (Unknown)

$129K/yr – $259K/yrSenior Level10+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and drive the omnichannel, retail media, and partnerships engine to unify shopper journeys, optimize media spend, and unlock retailer collaboration for enterprise growth.

Omnichannel Strategy & Growth: Lead integrated strategies across online and offline channels to boost conversion and shopper engagement.
Omnichannel Strategy & Growth: Translate shopper, consumer, and retailer insights into actionable plans for the full purchase journey.
Omnichannel Strategy & Growth: Partner with Brand, Sales, and Sales Strategy to align programs with growth priorities and retailer objectives.
Retail Media & Performance Marketing: Own Abbott Nutrition’s retail media strategy across search, display, and biddable platforms.
Retail Media & Performance Marketing: Drive ROI-focused media decisions with robust measurement, attribution, and KPIs.
Retail Media & Performance Marketing: Identify opportunities to improve media efficiency, conversion rates, and incremental lift.
Strategic Partnerships & JBP Influence: Develop partnerships with retailers and third-party platforms to enable co-investment opportunities.
Strategic Partnerships & JBP Influence: Translate omnichannel and retail media strategies into JBP advantages.
Strategic Partnerships & JBP Influence: Manage external partners and agencies to support innovation and execution excellence.

Job Description

Own and drive the omnichannel, retail media, and partnerships engine to unify shopper journeys, optimize media spend, and unlock retailer collaboration for enterprise growth.

Omnichannel Strategy & Growth: Lead integrated strategies across online and offline channels to boost conversion and shopper engagement.
Omnichannel Strategy & Growth: Translate shopper, consumer, and retailer insights into actionable plans for the full purchase journey.
Omnichannel Strategy & Growth: Partner with Brand, Sales, and Sales Strategy to align programs with growth priorities and retailer objectives.
Retail Media & Performance Marketing: Own Abbott Nutrition’s retail media strategy across search, display, and biddable platforms.
Retail Media & Performance Marketing: Drive ROI-focused media decisions with robust measurement, attribution, and KPIs.
Retail Media & Performance Marketing: Identify opportunities to improve media efficiency, conversion rates, and incremental lift.
Strategic Partnerships & JBP Influence: Develop partnerships with retailers and third-party platforms to enable co-investment opportunities.
Strategic Partnerships & JBP Influence: Translate omnichannel and retail media strategies into JBP advantages.
Strategic Partnerships & JBP Influence: Manage external partners and agencies to support innovation and execution excellence.

Abbott

3.8 Glassdoor

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and www.facebook.com/AbbottCareers, on Instagram @AbbottGlobal, and on X @AbbottNews.We invite you to explore opportunities at Abbott, to see if your talents and career aspirations may fit with our openings. An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.Terms of Use: https://www.abbott.com/social-media-terms-of-use.htm

Founded in 1940

North Chicago, Illinois, USA

161K employees (6,303 in marketing)

www.abbott.com

71% recommend to a friend

81% CEO approval