Own the martech strategy and delivery backbone that translates marketing needs into scalable platforms, backlogs, and measurable outcomes across content, experience, and analytics.

• Partner with marketing stakeholders to translate business needs into clear problem statements, features, and requirements (formats in keeping with agile methodology per IT).
• Partner with IT Product Management to write well-scoped user stories with acceptance criteria suitable for engineering delivery.
• Help define success metrics and measurable outcomes for martech features.
• Maintain and prioritize the overall Marketing backlog in partnership with Marketing Stakeholders and IT; collaborate with IT Product Managers to track progress, surface risks and dependencies, and support on‑time delivery.
• Support roadmap planning, sequencing, and dependency management.
• Partner with marketing teams to ensure platforms align with experience and growth goals.
• Ensure tools are configured and used to support campaign execution, personalization, journey orchestration, and measurement through clear advocacy and documentation.
• Identify gaps, inefficiencies, or redundancies in current tools and processes, help identify areas for automation / AI tools.
• Develop and maintain Marketing AI roadmap for capabilities that impact customer experience.
• Manage strategy for marketing technology platforms across content & experience, customer and campaign execution, and measurement and insights.

• Partner with IT, Security, and Compliance to support scalable and compliant usage.
• Maintain documentation and usage guidelines to drive adoption and consistency within Marketing teams of new platforms, tools, etc.
• Research and evaluate emerging martech solutions aligned to business needs.
• Support vendor discovery, demos, and proof-of-concepts.
• Partner with stakeholders to assess value, effort, and integration considerations.
• Assist with tool onboarding, training, and change management.
• Act as the primary martech point of contact between Marketing and IT Product Management.
• Partner with Analytics to ensure tools support measurement, insights, and reporting needs.

• 7+ years of experience in marketing technology, marketing operations, or digital product roles.
• Hands-on experience managing or supporting a martech stack (CMS, CDP, MAP, experimentation, analytics, etc.).
• Experience working with engineering teams and agile delivery models.
• Strong communication skills with the ability to bridge business and technical audiences.

• Experience in enterprise or multi-platform martech environments.
• Familiarity with APIs, integrations, and data flows.
• Experience supporting personalization, experimentation, or customer journey tools.
• Background in eCommerce and lead-generation marketing.
• Exposure to vendor evaluation or RFP processes.