Senior Manager, Marketing Strategy & Performance

Bethesda, MD (Hybrid)

$100K/yr – $164K/yrSenior Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive data-driven marketing measurement and cross-functional project delivery to optimize investments.

  • Must-have: 3+ years in marketing/strategy roles with multiple projects.
  • Standout: Experience partnering with Analytics, Finance, and cross-functional teams.

Job Description

Responsibilities

  • Support and execute on marketing performance projects, particularly related to marketing mix models.
  • Support the planning and coordination of efforts for identified project initiatives to ensure successful delivery against strategic priorities.
  • Build meaningful, actionable insights and reporting based on data to optimize marketing investments and execution.
  • Manage complex stakeholder interactions to drive project success.
  • Partner with Analytics and Finance teams and external partners on processes related to marketing measurement.
  • Drive change management and lead interpretation/ implementation of project initiatives by partnering with Marketing leaders through planning and execution processes.
  • Demonstrate strong critical thinking skills in project planning and execution.
  • Willingly undertake and excel in challenging projects and initiatives.

Requirements

  • - 4-year degree from an accredited university in business, marketing, statistics, or related degree
  • - Three or more years of experience in marketing, strategy, business consultancy or advisory roles.
  • - Proven track record of executing multiple strategic projects simultaneously and successfully.
  • - Strong critical thinking and problem-solving skills.
  • - Demonstrated ability to identify needed analyses and conduct basic analyses in excel or other tools (Power BI, Alteryx, etc.)
  • - Excellent stakeholder management and interpersonal skills.
  • - Demonstrated ability to excel in a dynamic environment and manage multiple projects concurrently.
  • - Demonstrated ability to drive and implement change initiatives.
  • - Excellent written and verbal communication skills.

Preferred

  • Knowledge of marketing and media, including trends, analytics and approaches to marketing experiment/pilot design (e.g., matched-market, A/B, pre/post, people-based, etc.)

Benefits

  • All positions offer a 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts.
  • Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
  • Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others. Click here to learn more.
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Dubai, Dubai, ARE
1.1K employees (11 in marketing)

Traffic Signals

Monthly Visitors
54.9M
Monthly Google Ads Budget
$2.5M
Traffic Source Mix
Search
39.2%
Direct
45.2%
Referral
12.8%
Social
0.7%
Paid
1.9%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
7 (1% of company)
Median Career Experience
20 years
Marketing Roles Posted (Last 30 Days)
16

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