Senior Manager, Marketing Strategy

Frisco, TX (On-site)

$131K/yr – $170K/yrSenior LevelFull time

Posted 8 days ago

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Job Summary

Own and drive strategic portfolio development for KDP beverage categories, guiding category strategies and cross-functional initiatives across marketing, innovation, and strategy to inform brand investments and new opportunities.

Own and drive category strategies across core beverage categories
Lead cross-functional projects with Marketing, Innovation, and Strategy teams to evaluate new categories and plan execution
Synthesize analyses to inform portfolio performance and brand renovation opportunities

Job Description

Responsibilities

Work with the Marketing & Innovation leadership team to uncover and address strategic opportunities across core KDP beverage categories (Soda, Water, Juice, Tea, Energy, etc.)
Partner with the Innovation team and Corporate Strategy team to evaluate KDP entrance into new/emerging categories and prioritize opportunities
Conduct research and analysis to shape category participation and brand investment strategies
Identify brand renovation opportunities across the core portfolio and prioritize opportunities based on value to KDP
Serve as an internal consultant, leading special strategic projects with cross-functional teams to drive swift action
Serve as a steward for the company’s total portfolio performance by building expertise in all of KDP’s brands and categories
Drive results, define outcomes, and ensure that the category strategies are executed successfully to achieve planned business outcomes
Identify business questions and develop strategic, analytical, and financial frameworks to answer them
Synthesize complex problems into clear, actionable plans and ensure execution for success
Drive alignment among senior leaders

Requirements

Bachelor’s degree from an accredited US or international university in Marketing, Economics, Accounting, Business, Finance, or other highly analytical discipline (e.g., Engineering)
5-7 years of experience in Strategy, Marketing, OR 3 years if in a leading consulting firm
Experience applying technical skills in corporate strategy and business development, financial modelling and analysis, strategic problem solving, and business plan development
Advanced MS Excel skills (e.g., working with large datasets, modelling)
Experience developing and delivering compelling MS PowerPoint presentations

Benefits

Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement

Keurig Dr Pepper

3.4 Glassdoor

Keurig Dr Pepper (KDP) is a leading beverage company in North America, with annual revenue in excess of $14.1 billion and nearly 28,000 employees. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. and Canada. The Company’s portfolio of more than 125 owned, licensed and partner brands is designed to satisfy virtually any consumer need, any time, and includes Keurig®, Dr Pepper®, Green Mountain Coffee Roasters®, Canada Dry®, Snapple®, Bai®, Mott's®, CORE® and The Original Donut Shop®. Through its powerful sales and distribution network, KDP can deliver its portfolio of hot and cold beverages to nearly every point of purchase for consumers. The Company is committed to sourcing, producing and distributing its beverages responsibly through its Drink Well. Do Good. corporate responsibility platform, including efforts around circular packaging, efficient natural resource use and supply chain sustainability. For more information, visit, www.keurigdrpepper.com.

Founded in 1981

Burlington, Massachusetts, USA

13K employees (1,413 in marketing)

www.keurigdrpepper.com

60% recommend to a friend

60% CEO approval