Responsibilities

• Leads multiple national retail brands, with deep portfolio management skills, including new innovation, renovation of core items, retailer sell-in conversations, and consumer marketing and advertising activities. Positions the brand’s portfolio effectively in each of the relevant markets, channels, and buyers
• Develop the holistic communications and eCommerce plan for multiple national retail brands. This includes tactic/channel planning, budget management, and reporting share out on a monthly, quarterly, or campaign basis
• Leads digital brand awareness and demand generation strategies including regional and national shopper marketing programs
• Collaborate with cross-functional partners, including Category Leadership, Finance, and Category Sales Development in joint business planning, including promotional strategies
• Manages a portfolio of external partnerships, focusing on relationship stewardship, performance improvement, and opportunity exploration. Lead the strategy, synthesize and act upon Retail specific proprietary and syndicated data (example: NIQ) through third-party research vendors
• Translate Retail market data into business intelligence for marketing and commercial leaders, helping ensure business strategies and plans are built on fact-based market data.
• Develops solid understanding of customer and Lamb Weston product portfolio; provides product support to internal and external stakeholders as appropriate.
• Develops understanding of domestic retail dynamics and identify linkages and implications from research to information innovation strategies
• Understands, applies and integrates knowledge of Lamb Weston, its customers and the industry as a whole, across functional areas, including supply chain, to optimize performance
• Demonstrates strong acumen in navigating legal agreements, including MSAs and related partnership contracts

Requirements

• Bachelor's degree required, Master’s degree in Marketing or related field, preferred
• At least six (6) years of relevant work experience in marketing or related field. Preference given to those with experience in CPG brand management .
• Deep understanding of Retail: Category Data (NIQ/Circana), brand positioning frameworks, E-Comm platforms/execution, usage of secondary and primary research, and traditional and emerging media networks
• Experience working with outside agency partners to drive brand growth
• At least two (2) years of direct leadership / management roles
• Consummate team player capable of working across the organization
• Highly detail-oriented and a self-starter, who can provide clear direction to multiple cross-functional partners
• Must be able to work in person four (4) days a week at Lamb Weston’s Eagle, ID headquarters
• Ability to travel up to 10% of time

Preferred

• Knowledge of NIQ data usage in decision-making
• Experience leveraging external partnerships to drive brand growth

Benefits

• Health Insurance Benefits - Medical, Dental, Vision
• Flexible Spending Accounts for Health and Dependent Care, and Health Reimbursement Accounts
• Well-being programs including companywide events and a wellness incentive program
• Paid Time Off
• Financial Wellness – Industry leading 401(k) plan with generous company contributions, Financial Planning Services, Employee Stock purchase program, and Health Savings Accounts, Life and Accident insurance
• Family-Friendly Employee events
• Employee Assistance Program services – mental health and other concierge type services