Senior Manager, Marketing Planning And Strategy - Brand Manager - Sam's Club Connect

Bentonville, AR (On-site)

$90K/yr – $180K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own brand storytelling and cross-functional activation for Sam's Club Connect, delivering core narrative, voice, and visuals that tie to business goals across sales, product, and leadership.

  • Own brand narrative, voice, visuals, and positioning, and ensure quality and originality across touchpoints.
  • Turn ideas into concrete assets and campaigns with clear ownership of decks, messaging frameworks, and collateral.
  • Lead collaborations with outside agencies, freelancers, and partners while aligning with sales, product, and executive leadership.

Job Description

Responsibilities

  • Help define and evolve the Sam's Club Connect brand: our story, voice, visual identity, and positioning.
  • Develop brand strategies that support real business goals.
  • Design, write, and create content yourself—decks, narratives, sales materials, messaging frameworks, campaign ideas, and more.
  • Keep creative projects organized and on track
  • Lead and collaborate with outside agencies, freelancers, and partners when needed.
  • Partner closely with sales, marketing, product, and leadership to bring the brand to life across every touchpoint.
  • Push for quality, clarity, and originality in everything MAP puts out there.
  • Turn ideas into action and assets.

Requirements

  • 5+ years working experience in brand, marketing, media, advertising, or a related creative role.
  • A track record of creating work that actually shipped and drove results.
  • Comfort working with senior leaders and client-facing teams.
  • Great taste, and the ability to collaborate without ego.
  • Excellent communication skills (written and verbal).
  • A portfolio or body of work that shows how you think and what you make.
  • Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field.

Preferred

  • Have strong hands-on creative skills—writing, storytelling, presentation design, or concepting.
  • Know how to turn abstract ideas into clear, compelling stories.
  • Are comfortable leading without needing a big team to do the work for you.
  • Are energized by building something that’s still taking shape.
  • Have great instincts that you back up with compelling explanation.
  • Have a “If it doesn’t sell, it isn’t creative” personal motto.

Benefits

  • Health benefits include medical, vision and dental coverage
  • Financial benefits include 401(k), stock purchase and company-paid life insurance
  • Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
  • Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
  • Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor’s degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Sam's Club logo

Sam's Club

3.3 Glassdoor

Sam’s Club (NYSE: WMT) a division of Walmart Inc., is the membership warehouse club solution for everyday living. Our President and CEO is Chris Nicholas and our headquarters is in Bentonville, AR. For the fiscal year ending January 31, 2023, Sam’s Club’s total revenue was $84.3 billion.There are almost 600 clubs across the U.S and Puerto Rico and each averages approximately 136,000 square feet. Our first club opened in Midwest City, Oklahoma, in 1983. Many clubs include sustainable features such as day-lighting with skylights, night dimming, central energy management, water-conserving fixtures, natural concrete floors and recycling.Sam’s Club employs thousands of associates in the U.S. and Puerto Rico. Approximately 75 percent of club management was promoted from hourly positions.In addition to the leading national brands, Sam's Club also features Member's Mark, an exclusive, premium-quality private brand. Member's Mark products are exclusive designs that use top-of-the-line materials and the highest quality ingredients to make sure they have the best quality and value at members-only prices.A Sam’s Club membership can more than pay for itself with exclusive savings on the items you need, the items you love and all sorts of unexpected items.Sam’s Club focuses on providing members with exclusive savings and quality merchandise, as well as services like Delivery from Club and Curbside Pickup, savings on fuel, full-service Pharmacy and more. We offer our members the most choices on how to shop with us, anywhere, any time.With over 40 years of innovating in the category, Sam’s Club continues to redefine club membership shopping with its curated assortment of quality fresh food and Member’s Mark® items, in addition to market leading technologies and services like Scan & GoTM️, curbside pickup and home delivery. Visit the Sam's Club Newsroom, shop at SamsClub.com or connect with Sam's Club on LinkedIn, X, Facebook, Instagram, TikTok and Pinterest.

Founded in 1983
Bentonville, Arkansas, USA
47K employees (5,266 in marketing)
53% recommend to a friend
62% CEO approval

Traffic Signals

Monthly Visitors
46.6M
Monthly Google Ads Budget
$192.7K
Traffic Source Mix
Search
24%
Direct
68.3%
Referral
4.6%
Social
0.6%
Paid
2.3%

Headcount Trend

Current headcount: ~46.7K

Marketing Team

Marketing Team Size
3,807 (8% of company)
Median Career Experience
15 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
9

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