Responsibilities

• Implement Marketing Mix Model program to support annual planning, quarterly forecasting and weekly investment optimizations throughout the year.
• Serve as subject matter expert for Shipt’s MMM platform, managing data integrity, quality validation, and continuous improvement.
• Establish clear links between marketing activity, team goals /KPIs, and business outcomes to ensure reporting frameworks support accountability and decision-making across all channels.
• Lead modeling and analysis to connect marketing investments to revenue and business outcomes and conduct simulations to forecast the business impact of proposed marketing changes and integrate learnings into annual planning and budget cycles.
• Analyze campaign and channel performance data on weekly, monthly and quarterly cadences to uncover key trends, risks and opportunities.
• Translate cross-channel analysis into data-driven insights and actionable recommendations as the point person for this tool.
• Drive improvements in measuring marketing effectiveness across Paid, Owned and Earned marketing activities and campaigns.
• Partner closely with channel and campaign owners to define success metrics and align performance measurement with strategic goals.
• Deliver actionable, data-driven insights and strategic recommendations through standardized reports and scorecards, including custom reporting for marketplace retail partners.

Requirements

• 8 years of experience in marketing analytics, insights, or effectiveness roles within a matrixed organization.
• expert-level proficiency in measurement platforms and data visualization with deep technical understanding of Marketing Mix Modeling, Multi-Touch Attribution, incremental testing and econometric modeling.
• proven experience developing and scaling marketing frameworks that drive decision-making.
• deep expertise in marketing attribution, campaign performance measurement, forecasting and ROI modeling.
• strong communicator with an exceptional ability to translate complex analytical concepts and findings into understandable and actionable takeaways for executives, creatives and channel partners.
• excellent attention to detail for best-in-class reporting.
• ability to influence without authority.
• excellent collaboration skills with the ability to align cross-functional teams to achieve measurable business goals.

Benefits

• Employees (and eligible family members) are covered by medical, dental, vision and more.
• Employees may enroll in our company’s 401k plan.
• Employees will also be eligible to receive discretionary vacation for exempt team members, paid holidays throughout the calendar year and paid sick leave.