Senior Manager, Marketing Operations (Direct Mail)

Dallas, TX (Remote)

$134K/yr – $158K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end marketing operations in a regulated fintech role, owning the Direct Mail roadmap and team to ensure compliant, automated campaigns.

  • Own the Direct Mail technology roadmap, partnering with Engineering and Data teams.
  • Must-have: 7+ years in Marketing Operations or PM with direct mail and regulated industry experience.
  • Standout: Leadership of cross-functional teams and vendor/logistics management.

Job Description

Responsibilities

  • Serve as the final quality gatekeeper for all marketing campaigns, ensuring every offer, term, and disclosure is perfectly mapped in our highly regulated financial environment.
  • Own and execute the Direct Mail technology roadmap, partnering with Engineering and Data teams to design scalable workflows.
  • Identify opportunities to automate data processing and campaign building, reducing manual steps and accelerating our time-to-launch.
  • Lead the production lifecycle, managing print vendor relationships, postal logistics (USPS), and inventory to optimize pricing.
  • Directly manage and develop the marketing operations team, fostering a culture of uncompromising attention to detail and continuous growth.
  • Improve and maintain robust documentation and processes for responding to audits with transparency and integrity.

Requirements

  • 7+ years in Marketing Operations or Program Management, with specific experience managing complex, recurring direct mail cycles.
  • Proven experience in a regulated industry where precision and compliance are essential.
  • Technical proficiency in managing roadmaps and understanding complex data logic, such as segmentation and offer mapping.
  • Experience managing direct reports and successfully influencing cross-functional technical teams like Data and Engineering.
  • Hands-on experience managing print vendors, mail shops, and postal logistics.
  • Ability to travel as needed.

Preferred

  • Direct marketing experience within the credit card or financial services industry.
  • Experience moving a team from manual workflows to automated systems.

Benefits

  • comprehensive benefits plan
  • paid time off
  • 401(k) match
  • a monthly wellness stipend
  • health/dental/vision insurance options
  • disability coverage
  • paid parental leave
  • flexible spending account (for childcare and healthcare)
  • life insurance
  • remote-friendly work environment
Mission Lane LLC logo

Mission Lane LLC

3.4 Glassdoor

Mission Lane is a purpose-driven fintech company that leverages advanced technology, data analytics, and machine learning to provide a dignified customer experience to people who are working hard to build or rebuild their credit and improve their financial lives. Mission Lane strives to offer branded products through its sponsor banks with better and easier-to-understand terms than many of the alternatives available to people with less-than-perfect credit or limited credit history. The company’s digital self-service tools make it easier for customers to stay on top of their accounts. And with responsible use, Mission Lane branded products and tools can help them on their journey to improve their credit. Over four million consumers have chosen Mission Lane, earning high customer ratings on Credit Karma for its market segment. Since its spinoff as an independent company in December 2018, Mission Lane has cumulatively raised over $600 million of equity from leading investors, including Invus Opportunities, QED Investors, LL Funds, funds affiliated with Oaktree Capital Management, and other leading investors to support the company’s mission of setting a new standard of financial services for everyday Americans seeking to improve their financial health.

Founded in 2018
Richmond, Virginia, USA
441 employees
62% recommend to a friend
64% CEO approval

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$34K
Traffic Source Mix
Search
19.5%
Direct
77.5%
Referral
2.4%
Social
0.3%
Paid
0.2%

Headcount Trend

Current headcount: ~442

Funding

Total Funding
$675M
Last Raise
$25M
Series Unknown, 2 years ago

Funding History

  • Feb 2024
    Series Unknown
  • Jun 2022
    Series Unknown • $25M
  • Oct 2021
    Series Unknown • $150M

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