Responsibilities

• Collaborate with Product Managers and internal customers to define opportunity for advanced analytics to improve marketing performance
• Own the development of analytic research and proof-of-concept development to advance fixed marketing optimization products and services
• Collaborate with product teams to ensure that solutions are deployed seamlessly
• Collaborate internally and externally to identify new and novel data sources and explore their potential use in developing actionable business insights
• Apply strong working knowledge of Generative AI, machine learning, and statistical modeling to develop and improve analytic models in key fixed marketing optimization tools including Media Mix Modeling and Multi-Touch Attribution.
• Interpret analytic results and communicate them to technical and non-technical audiences, cross-functional teams and leadership
• Provide internal consulting services to Marketing and various Ford internal teams.
• Provide technical guidance on solution techniques and best practices to balance desirability, feasibility, and viability tradeoffs
• Lead and develop teams of data scientists, software engineers, and data engineers focused on applying advanced analytic techniques and developing custom analytics solutions
• Vendor and agency management including working with agencies as key analytic data integrator and provider of significant modeling functions including attribution and media mix modeling
• Lead managers and teams in core Ford areas including product management; OKR development and tracking; roles expectation; and Ford Operating System Behaviors
• Manage the demand and workflow through the team to ensure optimal customer value delivery
• Ensure team’s Generative AI increasing knowledge, skills, and innovation
• Work to provide challenging opportunities to drive team member recruitment and retention