Responsibilities

• As the Senior Manager, Marketing Insights & Intelligence, you will shape the research vision guiding our consumer and market intelligence across the Marketing organization. You will unify and lead research efforts across the business, with a focus on financial services, small business services, and consumer tax, ensuring non-duplicative and directly inform the go-to-market strategy, positioning, brand investment decisions, and creative development.
• You will serve as the insights and research lead with the Marketing team translating business needs into clear research roadmaps and synthesizing insights into actionable guidance. You will deepen our holistic understanding of customers, build scalable research frameworks, elevate research maturity, implement AI-first approaches, and promote customer-centric transformation across Marketing and the broader organization.
• Day to day, you’ll...
• Own the orchestration, prioritization and activation of consumer and market intelligence across marketing – ensuring insights are centralized, non-duplicative and directly inform strategy, positioning and investment decisions.
• Research Orchestration & Governance: - Serve as the single point of contact for Marketing with the Research CoE - Consolidate and prioritize research needs across GTM, Brand, Creative and other teams - Develop and manage a unified research roadmap aligned to business priorities - Ensure the right research methodologies are applied to each business question, balancing rigor, speed, cost and decision risk - Define and enhance research processes, tools, governance, and documentation
• Insight Integration & Strategic Translation: - Synthesize findings across studies into clear, actionable insights - Translate research into implications for GTM strategy, positioning / messaging, brand strategy / creative
• Cross-Functional Alignment: - Partner close with GTM Strategy, Brand and Creative - Create a shared understanding of the customer across all teams
• External Market Intelligence: - Lead relationships with external partner analyst firms re: marketing - Bring forward category trends, competitive intelligence, market shifts and whitespace opportunities - Integrate external perspectives with internal research
• Insight Communication & Enablement: - Owns research readouts and storytelling across the marketing organization - Standardizes how insights are shared - Train, coach, and consult with teams to elevate research and testing capabilities - Build accessible insight repositories / knowledge hubs