Responsibilities

• GM Partnership & Performance Communication - Serve as the primary marketing point of contact for Regional Vice Presidents and all General Managers within your region. - Lead weekly operational intelligence cadences, fed back to central marketing - Monthly business reviews translating marketing performance data into clear business narratives tied to board fill and revenue goals - Plan, prepare, and present quarterly business reviews covering spend, channel performance, competitive context, and forward plan - Build productive working relationships with all assigned GMs, including disengaged ones - Attend Integrated Business Planning sessions with your regional RVP Performance Reporting & Spend Transparency - Own the GM-facing reporting layer - converting dashboard data into location-specific performance narratives to indentify opportunities and risk before they become reactive. - Track and present the full performance scorecard: COM, ROAS, CPL, CPCS, booking rate, cancel rate, revenue, AOV for lead-driving channels; reach, impressions, CPM for upper funnel - Identify performance anomalies and escalate with recommended next steps - Deliver conversion gap analysis when performance misses occur - quantifying the dollar cost of operational shortfalls Market Intelligence & Field Insights - Maintain a structured process for capturing competitive activity, local demand signals, and service capacity constraints - Submit intelligence into the centralized M365 system on defined cadence standards - Produce a monthly field intelligence brief for the central marketing team - Represent the RVP and GM perspective in central marketing planning discussions Cross-Functional Collaboration - Work with channel managers across each marketing discipline - Collaborate with Data & Analytics as RVP and GM-facing reporting matures - Engage Central Marketing Teams when relevant GM questions surface - Partner with your regional RVP on cadence planning and operational alignment - Attend Operational planning meetings for regional alignment What Is Not Part Of This Scope - Process collateral orders or asset production tasks - these route through the ordering portal - Action strategy requests from individual GMs - these are evaluated centrally - Build individualized marketing strategies at a single GM's direction - Serve as a direct-dial escalation path that bypasses central marketing structure Central marketing owns strategy. GMs own operational context. The Business Partner manages the boundary between the two - holding that line is a core competency of the role.

Requirements

• Experience 5+ years in marketing analytics, account management, or a hybrid role combining data fluency with senior stakeholder communication. Multi-location, franchise, or home services experience preferred but not required. Service Agency or industry partner experience preferred.
• Data fluency Reads and interprets performance dashboards. Translates CPL, ROAS, booking rate, and cancel rate into plain-language narratives for non-marketing operators.
• Relationship management Track record with P&L owners or senior business leaders. Drives outcomes through influence. Doesn't fold under pressure from a frustrated stakeholder.
• Business acumen Working knowledge of P&L dynamics. Connects marketing spend to revenue outcomes in language operators use.
• Communication Strong written and verbal skills. Adjusts depth and complexity based on audience.
• Boundary management Redirects out-of-scope requests professionally. Maintains structural boundaries even when a stakeholder pushes back.
• Technology Strong understanding and usage of Office365 applications, excel, PowerPoint, creative suites such a Adobe, Canva, Miro, etc. and experience with Service Titan Preferred.

Preferred

• Multi-location, franchise, or home services experience preferred but not required.
• Service Agency or industry partner experience preferred.