Responsibilities

• Own the Marketing Automation and CDP strategy, aligned to marketing and sales objectives.
• Lead the integration and ongoing optimization of a new CDP and MA platform within the existing MarTech ecosystem.
• Oversee the design, execution, and optimization of B2B and B2C automated customer journeys across the customer lifecycle.
• Partner with cross-functional teams to ensure data, systems, and processes support scalable activation and personalization.
• Establish best practices for MA operations, governance, and performance measurement.
• Manage, mentor, and develop a team of 7, providing clear priorities, structure, and growth opportunities.

Requirements

• Education: Bachelor's degree (or higher) in Marketing, Sales, Business or IT. Certifications in Adobe, Salesforce, Eloqua, Marketo or other related Marketing Automation tools are desirable.
• Work Experience: 10+ years of experience in Marketing Automation, MarTech, or related disciplines.
• Hands-on experience with enterprise MA and CDP platforms, such as: Adobe Experience Platform (AEP), Adobe Journey Optimizer, Marketo Salesforce Data Cloud and Marketing Cloud.
• Experience leading platform implementations and systems integrations.
• Proven track record of improving automated journeys and marketing processes.
• Experience managing and developing cross-functional MA teams.
• Strong understanding of customer data, lifecycle marketing, and personalization.
• Strong ability to operate in ambiguous environments and bring clarity through structure and clear communication.

Preferred

• Certifications in Adobe, Salesforce, Eloqua, Marketo or other related Marketing Automation tools are desirable.

Benefits

• Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!