Requirements

• Bachelor's degree in Marketing, Communications, Business or related field with at least 15 years of relevant experience.
• 5-7 years of experience in email marketing and marketing automation
• 2+ years of people management experience
• Experience building and managing multichannel nurture programs
• Hands-on experience with Salesforce Marketing Cloud Account Engagement (preferred), Marketo, HubSpot, Eloqua or similar marketing automation platforms
• Strong understanding of segmentation, deliverability, lifecycle marketing and customer journey orchestration
• Strong analytical skills with the ability to interpret data and communicate insights
• Experience with A/B testing and optimization strategies
• Excellent communication, project management and stakeholder management skills