Responsibilities

• Supervises staff including assigning duties, conducting performance plans and appraisals, and approving leave and time and attendance requests.
• Coaches and develops staff; sets clear expectations and decision pathways; strengthens cross functional collaboration; and supports workforce planning, onboarding, and coverage to maintain continuity of department operations.
• Spearheads lead generation development activities including websites, email, social, search, out of home and digital advertising, in collaboration with Marketing & Creative team staff.
• Develops and implements a plan to expand lead generation and brand awareness through owned and paid media channels in conjunction with outside consultants.
• Manages relationships with outside marketing, media and creative consultants.
• Drives a test-and-learn roadmap across channels and uses performance insights to optimize mix, targeting, and spend to increase qualified leads and downstream conversion.
• Identifies new audience segments through data analysis, data modeling and testing tools and incorporates findings in marketing planning and other lead generation efforts.
• Develops new strategies and budgets to test new audience segments.
• Ensures audience segmentation approaches, and planning practices are consistent, well documented, and scalable; and partners with stakeholders to align targeting decisions with broader engagement, and audience experience priorities.
• Works with museum staff to develop marketing plans for museum and special exhibitions including recommends and manages approved marketing budgets for areas of responsibility, ensuring that assigned projects are managed on time and within designated budgets.

Requirements

• Bachelor’s degree (B.A.) from an accredited four-year college or university and/or 6-10 years of related experience; or an equivalent combination of education and experience.
• Knowledge of marketing, data management, and data analysis concepts and practices sufficient to support strategic planning, execution, and evaluation of marketing and audience development activities.
• Knowledge of methods for analyzing and interpreting performance data to inform decision making, improve outreach effectiveness, and support organizational goals.
• Knowledge of business and operational principles related to managing projects, resources, and processes within a professional marketing environment.
• Knowledge of Salesforce CRM, Salesforce Marketing Cloud, data visualization tools (Tableau), and digital analytics tools (Google Analytics).
• High-level proficiency with Excel, word processing, and presentation software (PowerPoint).
• Knowledge of web content management (CMS).
• Skill with excellent written and verbal communication skills.
• Skill with exceptionally strong analytical skills.
• Skill with exceptional organization and project management skills, with ability to handle multiple priorities, manage budgets, and meet deadlines.

Benefits

• Health, Dental & Vision Insurance
• Life Insurance
• Transit/Commuter Benefits
• Accidental Death and Dismemberment Insurance
• Annual and Sick Leave
• Family Friendly Leave
• 403b Retirement Plan
• Discounts for Smithsonian Memberships, Museum Stores and Restaurants
• Credit Union
• Smithsonian Early Enrichment Center (Child Care)