Company overview

Smithsonian Enterprises (SE) was formed in 1999 by the Smithsonian Institution's Board of Regents to consolidate and bring professional management to the commercial activities of the Institution. SE partners with a variety of internal constituents including Museum Directors, the Secretary of the Smithsonian and other administrative functions (legal, tax, government relations, central planning finance functions, etc) to deliver profitable products and services that further the Smithsonian's mission. Smithsonian Enterprises operates Media and content businesses through a variety of distribution platforms including print & online magazine publications & books as well as the Smithsonian Channel, including cable television programming in high definition; Retail experiences including museum & airport stores, IMAX theaters, online and print catalog sales in addition to overseeing food & beverage and simulator concessionaires; educational adult and student travel experiences; and consumer product licensing
Founded in 1999
USA
311 employees (60 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +4.7% year over year

Audience

Monthly website visitors
5.5M
Month over month+0.3%
Quarter over quarter+13.1%
Top sourceSearch (59.6%)
Ad budget per month$163.2K
Average search rank40.6
Traffic source mix
Search
59.6%
Direct
30.7%
Referral
7.9%
Social
1.3%
Paid referral
0.3%

LinkedIn followers

Follower count and growth

Total followers

28.2K

12-mo growth

Monthly growth

+2.6%

News

Links