Responsibilities

• Own digital ads and performance tracking across display, SEM, and audience targeting on platforms like Viant DSP, Facebook, Amazon ads, and Google Ads; manage platform selection, data-modeling vendors, quarterly spend, and insertion orders for approval.
• Coordinate ad creative with Marketing Strategy Group and creative team; build campaigns targeting relevant customer profiles, promote program inventory, and license external audiences for prospecting and brand awareness.
• Set campaign strategies in performance tools, monitor metrics, configure website/shopping cart tags for integration, and capture sales data in Google Analytics and the SA CRM.
• Manage lead gen tools and integrations with IT to Tessitura; configure lead capture to support ad campaigns, emails, and source tracking.
• Assess current marketing capabilities and draft a brand marketing infrastructure plan with required capabilities, tactics, and funding scenarios.
• Assist the Associate Director of Advancement with written recommendations, plans, and proposals aligned to brand strategy and stakeholder needs.
• Support funding efforts by identifying external sponsors and staying current with brand marketing trends across media platforms.
• Identify House Prospect names for direct mail campaigns and coordinate with co-op vendors for model-driven acquisition prospects.
• Coordinate marketing data collection in the CRM, work with IT on customer profile flags and scores, and prepare marketing analytics dashboards for sales and lead generation.
• Collaborate on order attribution match-back processes and ensure data-driven insights across marketing activities.