Own the Smithsonian Journeys digital presence by managing on‑site content production, updates to tours and pricing, and calendar-driven publishing; own social media strategy, content creation, and community engagement; and lead paid social and digital campaigns in partnership with external agencies, tying actions to website performance and lead generation.

Website Content & UX: production, updates, and optimization across tours, pricing, and landing pages.
Social & Content Engine: editorial calendars, Sprout Social publishing, community management, and performance reporting.
Digital Campaigns & Partnerships: paid social planning, agency collaboration, and ROI-driven optimization across campaigns.

Job Description

Responsibilities

Own day-to-day website content production, ensuring accurate and timely publishing of tour and program content provided by third-party tour operators and internal Program Managers.
Maintain and update site content, including pricing, itineraries, schedules, promotions, imagery, maps, landing pages, and copy to ensure accuracy and consistency.
Manage workflows for ongoing updates and promotional changes across tour and landing pages.
Serve as the primary liaison with external SEO/AI optimization agency, leading regular meetings, prioritizing initiatives, and implementing content and optimization recommendations.
Identify opportunities to enhance website performance and user experience; collaborate with internal teams and external partners to define requirements, scope updates, and manage execution.
Partner with VP, Marketing and internal development team on scoping, budgeting, and prioritizing site enhancements.
Produce monthly performance reports on website metrics, recommending actionable insights to increase traffic, engagement, and conversions.
Develop and execute creative social media strategies and presence, and editorial calendars, aligned with marketing goals.
Create, curate, and publish engaging content (copy, imagery, video) using Sprout Social to grow audience and drive engagement, in close collaboration with the SJ Writer/Editor.
Monitor and respond to audience engagement, fostering a strong and active online community in accordance with Smithsonian guidelines.

Requirements

Bachelor's degree and 3-5 years of experience in web production, digital marketing, social media, PPC campaigns, project management and related experience.
2-3 years of hands-on experience with web-based content management systems (CMS).
2-3 years managing social media marketing (e.g. Sprout Social) and digital analytics tools (Google Analytics GA4), including detailed UTM tracking.
Working knowledge of HTML and experience with Adobe Creative Suite (Photoshop, InDesign Illustrator) and/ or Canva
Familiarity with CRM platforms (Salesforce CRM) and email automation tools (Salesforce Marketing Cloud)
Excellent written, verbal, and interpersonal communication skills.
Strong organization and project management abilities (e.g. Asana), with demonstrated capacity to manage multiple priorities and meet deadlines.
Experience in travel or tourism digital marketing is a plus.
High energy, creative, proactive self-starter with strong attention to detail, collaborative, customer-focused, and a team-oriented mindset.

Preferred

Experience in travel or tourism digital marketing is a plus.

Smithsonian Enterprises

Smithsonian Enterprises (SE) was formed in 1999 by the Smithsonian Institution's Board of Regents to consolidate and bring professional management to the commercial activities of the Institution. SE partners with a variety of internal constituents including Museum Directors, the Secretary of the Smithsonian and other administrative functions (legal, tax, government relations, central planning finance functions, etc) to deliver profitable products and services that further the Smithsonian's mission. Smithsonian Enterprises operates Media and content businesses through a variety of distribution platforms including print & online magazine publications & books as well as the Smithsonian Channel, including cable television programming in high definition; Retail experiences including museum & airport stores, IMAX theaters, online and print catalog sales in addition to overseeing food & beverage and simulator concessionaires; educational adult and student travel experiences; and consumer product licensing

Founded in 1999

USA

311 employees (60 in marketing)

www.si.edu

Traffic Signals

Monthly Visitors

5.5M

Monthly Google Ads Budget

$163.2K

Traffic Source Mix

59.6%

Direct

30.7%

Referral

7.9%

Social

1.3%

Paid

0.3%

Headcount Trend

Current headcount: ~311

Marketing Team

Marketing Team Size

43 (14% of company)

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Digital Content Manager, Smithsonian Journeys

Digital Content Manager, Smithsonian Journeys

Digital Marketing Specialist, IS-1001-11

Senior Manager, Marketing & Audience Development, IS-1101-13

All marketing roles in the US

All marketing roles in the US

Digital Content Manager, Smithsonian Journeys

Digital Content Manager, Smithsonian Journeys

Digital Marketing Specialist, IS-1001-11

Senior Manager, Marketing & Audience Development, IS-1101-13

Digital Content Manager, Smithsonian Journeys

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Smithsonian Enterprises

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Digital Content Manager, Smithsonian Journeys

Digital Content Manager, Smithsonian Journeys

Digital Marketing Specialist, IS-1001-11

Senior Manager, Marketing & Audience Development, IS-1101-13

Digital Content Manager, Smithsonian Journeys

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Smithsonian Enterprises

Traffic Signals

Headcount Trend

Marketing Team

Recent News