Responsibilities

• Own day-to-day website content production, ensuring accurate and timely publishing of tour and program content provided by third-party tour operators and internal Program Managers.
• Maintain and update site content, including pricing, itineraries, schedules, promotions, imagery, maps, landing pages, and copy to ensure accuracy and consistency.
• Manage workflows for ongoing updates and promotional changes across tour and landing pages.
• Serve as the primary liaison with external SEO/AI optimization agency, leading regular meetings, prioritizing initiatives, and implementing content and optimization recommendations.
• Identify opportunities to enhance website performance and user experience; collaborate with internal teams and external partners to define requirements, scope updates, and manage execution.
• Partner with VP, Marketing and internal development team on scoping, budgeting, and prioritizing site enhancements.
• Produce monthly performance reports on website metrics, recommending actionable insights to increase traffic, engagement, and conversions.
• Develop and execute creative social media strategies and presence, and editorial calendars, aligned with marketing goals.
• Create, curate, and publish engaging content (copy, imagery, video) using Sprout Social to grow audience and drive engagement, in close collaboration with the SJ Writer/Editor.
• Monitor and respond to audience engagement, fostering a strong and active online community in accordance with Smithsonian guidelines.

Requirements

• Bachelor's degree and 3-5 years of experience in web production, digital marketing, social media, PPC campaigns, project management and related experience.
• 2-3 years of hands-on experience with web-based content management systems (CMS).
• 2-3 years managing social media marketing (e.g. Sprout Social) and digital analytics tools (Google Analytics GA4), including detailed UTM tracking.
• Working knowledge of HTML and experience with Adobe Creative Suite (Photoshop, InDesign Illustrator) and/ or Canva
• Familiarity with CRM platforms (Salesforce CRM) and email automation tools (Salesforce Marketing Cloud)
• Excellent written, verbal, and interpersonal communication skills.
• Strong organization and project management abilities (e.g. Asana), with demonstrated capacity to manage multiple priorities and meet deadlines.
• Experience in travel or tourism digital marketing is a plus.
• High energy, creative, proactive self-starter with strong attention to detail, collaborative, customer-focused, and a team-oriented mindset.

Preferred

• Experience in travel or tourism digital marketing is a plus.