Responsibilities

• This position is responsible for managing Frontier loyalty products - the co-branded credit card program, Discount Den paid membership program, FRONTIER Miles and other loyalty partnerships.
• They will lead a team responsible for executing strategic development and marketing/promotion plans to increase supplemental revenue across all loyalty and commission-based programs.
• Individual must integrate loyalty marketing messages with other Frontier Airlines brand communications and take full advantage of all opportunities to promote and market the various loyalty and ancillary products offered.
• This role will develop and facilitate communications, marketing and reporting, across all channels.
• This position will have managerial responsibility over multiple resources dedicated to the development, operation and promotion of Frontier’s loyalty and partnership programs.
• Additionally, this position will serve as the day-to-day contact with the card issuing bank and other partners.
• Manage Frontier’s tactical marketing strategy to support the co-branded credit card issuer and other loyalty partners in the development, testing and execution of marketing campaigns for the co-branded card including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
• Manage Frontier’s tactical marketing strategy to support Frontier’s Discount Den paid membership program in the development, testing and execution of marketing campaigns including: direct mail, email, insert production, statement messaging, airport signage, digital, social media and the in-flight channel
• Influence senior management at both Frontier and partners on goals and loyalty marketing strategies / tactics to achieve them
• Oversee co-brand credit card portfolio including leveraging all Frontier and card issuer communication channels for card acquisition/retention messages. Maximize supplemental revenue through mileage sales and royalties earned through the Frontier Airlines co-brand card.