Responsibilities

• Build a unified user identity by integrating fragmented data across website, app, email, and retail systems
• Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase
• Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity
• Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross-sell, win-back) to increase engagement and customer LTV
• Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools
• Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement
• Own CRM/CDP platform operations including segmentation, multi-channel campaign deployment, performance analytics, and optimization
• Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption
• Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value

Requirements

• Bachelor's degree in Marketing, Business, Communications, Information Systems, or related field
• 6+ years in CRM, lifecycle marketing, user operations, or growth automation in a CPG or consumer electronics industries
• Proven success activating and retaining large-scale user bases (1M+ users preferred) of in-app revenue growth
• Hands-on expertise with enterprise CRM/MAP platforms with Emarsys strongly preferred; Braze, Iterable. Salesforce Marketing Cloud, Klaviyo
• Experience managing multiple user databases or audience segments across different platforms simultaneously
• Deep understanding of customer data: registered vs. anonymous users, behavioral tagging, segmentation frameworks, and cross-platform identity
• Strong technical capability in automation, segmentation, personalization, and complex customer journey design
• Proven success developing and executing multi-channel lifecycle programs across email, push, and in-app messaging
• Strong grasp of privacy regulations (GDPR, CCPA, CAN-SPAM) and compliant communication practices
• Experience managing community engagement platforms
• ROI-first mindset: you think in revenue per send, revenue per MAU, incremental lift, and payback period
• Comfortable working cross-functionally with Product, Engineering, eCommerce, and Support
• Consumer electronics, IoT, or app-connected hardware experience a plus
• Preferred: Experience with behavioral copywriting principles for lifecycle optimization
• Preferred: Familiarity with data privacy regulations across multiple geographies
• Preferred: Excellent communicator able to turn user data into actionable business recommendations

Preferred

• Experience with behavioral copywriting principles for lifecycle optimization
• Familiarity with data privacy regulations across multiple geographies
• Excellent communicator able to turn user data into actionable business recommendations

Benefits

• Pay Range: $140,000 - $170,000
• Free snacks and drinks
• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Bi-annual reviews, and annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events