Responsibilities

• Pre-Sale Lifecycle Ownership – Own all pre-sale lifecycle marketing strategy across email and SMS in Customer.io
• Post-Sale Lifecycle Ownership – Own all post-sale lifecycle marketing strategy across email and SMS in Customer.io
• Design and build event-driven journeys for newsletters, lead magnets, promotions, reminders, nurture, abandoned carts, and conversions
• Optimize journeys to increase engagement, appointments, and purchases
• Technical Execution & Experimentation – Build, QA, and deploy lifecycle journeys with events, attributes, triggers, and conditional logic
• Experimentation strategy – A/B test subject lines, content, timing, logic, and offers
• Reporting & Optimization – Own lifecycle reporting, monitor metrics, identify drop-offs, and translate insights into roadmaps

Requirements

• 5–10 years of lifecycle marketing experience and are deeply hands-on
• Significant experience building in Customer.io (not just managing it)
• Comfortable with event-based data models and debugging lifecycle flows
• Owned lifecycle campaigns end-to-end: design → build → test → deploy → optimize
• Strong copy instincts for member-centric lifecycle messaging
• Analytical, detail-oriented, and obsessed with journey quality
• Cross-functional collaboration with Product, Engineering, and Member Experience teams
• Passionate about healthcare, behavior change, and improving long-term member outcomes
• Familiarity with Mac, Google Suite, Slack, and Zoom

Benefits

• Equity Stake
• 401(k) + Employer Matching
• Remote-first with optional NYC or LA office work
• Complimentary Parsley Health Complete Care membership
• Subsidized medical, dental, and vision insurance options
• Generous 4+ weeks paid time off
• Annual professional development stipend
• Annual wellness stipend