Senior Manager, Lifecycle Marketing Operations

Mountain View, CA (Hybrid)

$190K/yr – $225K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Drive Marketing Operations and demand-gen campaigns end-to-end in Marketo and Salesforce to fuel the revenue engine.

  • Own Tier 0 and high-impact campaigns from build to QA and launch.
  • Must-have: 5+ years in Marketing Operations or Demand Gen in B2B SaaS.
  • Standout: Own the MarTech stack and cross-functional revenue initiatives.

Job Description

Responsibilities

  • Own end‑to‑end build, launch, and QA for Tier 0 and other high‑impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce.
  • Serve as the real-time operational counterpart to Demand Gen and SDR leaders during key launches (e.g., content updates, last‑minute list changes, routing or SLA tweaks).
  • Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions.
  • Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow-up.
  • Own the MarTech stack that supports lead generation and follow-up (e.g., Marketo, Goldcast, LeanData etc).
  • Contribute to cross‑functional initiatives that improve the end‑to‑end revenue engine (e.g., lead prioritization, routing enhancements, new scoring models, attribution updates).

Requirements

  • 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS.
  • Proven track record owning complex, multi-channel campaign builds and being the go-to Marketo/SFDC/Hubspot expert for demand teams.
  • Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution.
  • Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners.
  • Comfortable operating in a fast-moving environment with evolving priorities, and proactively surfacing risks and tradeoffs.
  • Location: hybrid (4 days a week in our San Francisco or Mountain View office)

Benefits

  • Medical, Vision, and Dental coverage
  • generous time-off policy
  • 401k plan
  • home office improvement stipend
  • annual education and wellness stipends
  • regular events and healthy lunches daily
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Sequoia Capital Global Equities

Sequoia Capital Global Equities ("SCGE") is a public/private crossover firm that was founded in 2009 as an affiliate of Sequoia Capital. SCGE extends Sequoia Capital's technology investing into the public markets and applies the firm's thematic investment approach across the internet, software, semiconductor and fintech sectors. We are a long-term partner to transformational and enduring technology companies through their journey to IPO and beyond.

Founded in 2009
Menlo Park, California, USA
38 employees

Traffic Signals

Monthly Visitors
511.9K
Traffic Source Mix
Search
43.7%
Direct
46%
Referral
6.6%
Social
3.2%
Paid
0.5%

Headcount Trend

Current headcount: ~38