Responsibilities

• Lead and inspire the lifecycle marketing team, fostering a high-performance culture rooted in collaboration, accountability, innovation, and growth
• Own and evolve the full-funnel lifecycle marketing strategy across email, CRM, SMS, and automated customer journeys
• Develop strong collaboration with external agency partners to drive strategic alignment, high-quality campaign execution, and operational excellence.
• Build, execute, and optimize multi-channel nurture campaigns that drive engagement, pipeline growth, lead conversion, and retention
• Lead database activation efforts, including audience segmentation, lead scoring, workflow automation, and personalized engagement strategies
• Build and manage HubSpot campaigns, workflows, forms, dashboards, reporting, and integrations
• Troubleshoot technical issues across HubSpot, Salesforce, workflows, campaign automations, forms, and system integrations
• Develop scalable testing frameworks for subject lines, messaging, creative, timing, segmentation, and conversion optimization
• Design and optimize lifecycle journeys for webinar registrants, referral leads, event attendees, and high-intent prospects
• Build and refine segmentation models based on geography, audience type, behavior, engagement, and business needs