Lifecycle Marketing Manager
Europe Express
Lynnwood, WA (Remote)
$85K/yr - $95K/yrIn-houseFull-timeMid level5+ years exp.
1 day ago
Senior Manager, Lifecycle Marketing & CRM Strategy
USA (Remote)
$104K/yr – $130K/yrSenior Level8+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own CRM lifecycle programs end to end, balancing strategy with hands on execution in email and SMS to lift retention and LTV while driving winbacks.
- Lifecycle Strategy: Define segments, stages, and contact strategy to optimize engagement
- Automation & Tools: Build and scale flows in Klaviyo and Attentive with QA and testing
- Collaboration & Measurement: Partner across teams to translate data into proactive recommendations and projected impact
Job Description
Own CRM lifecycle program across email and SMS from strategy to execution with a focus on retention, LTV, and winback, aligning with a team of copywriters.
- Lead lifecycle strategy and flows across email and SMS with QA and testing focus
- Define segments, stages, and contact strategy to drive engagement
- Scale programs in Klaviyo and Attentive with cross-functional partners
Golden Pet Brands
Golden Pet Brands is leading America’s pet health revolution by making longevity-focused nutrition simple for pet parents, and rewarding for pets, through product excellence, education, and storytelling.
Headcount Trend
Current headcount: ~45
Marketing Team
Marketing Team Size
8 (18% of company)
Median Career Experience
14.5 years
Median Tenure
0.6 years
Marketing Roles Posted (Last 30 Days)
1
